Lance Marketing
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Lance Marketing, Inc. has been a National Annuity and Life marketing organization, dedicated to providing one-stop shopping for independent producers, for two decades. Lance Insurance & Marketing Services has recruited and trained over 10,000 independent insurance agents since 1985.

Our Mission - We strive to develop and deepen our relationships with producers by not only offering top products and compensation, but through unparalleled service and incentives.Our field trained marketing staff has extensive knowledge in case design helping producers to present creative solutions to their clients.
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Lance Marketing was started by Bill Lance, Sr in 1985. Our company was one of the original field marketing organizations for LifeUSA. Bill's brother, Steve Lance and Steve's wife Catherine joined the company in 1994 and celebrated "The Billion Dollar Bash" that year when LifeUSA achieved $1 Billion in annuity premium.
Lance Marketing has a fully equipped professional back office to assist you with ALL your life insurance needs. From "run of the mill" universal life cases to the most intricate Business planning and Wealth transfer cases. Give our Life Marketing Specialist a call today to get the help you need to close your cases.
1. Annuity Arbitrage - The Annuity Arbitrage strategy enables older clients to redeploy under performing assets, increase discretionary income, and pass additional assets to heirs free of estate taxes. The client purchases a single premium immediate annuity, uses the payments to supply income for life, and fund premiums for a life insurance policy.
A safe money place is one where it is very, very unlikely that you will lose interest and credited gains - CDs and fixed annuities would be examples. A risk money place is one where you could lose principal and gains - a growth mutual fund is a risk money place. Both risk and safe money places should give you potential returns commensurate with your risk, and that is extremely important when considering opportunities.
Have you ever had to fill out more than one contract at a time? Did it feel like you were filling in the same information over and over? As your marketing partner, Lance Marketing can provide you with a great tool to shorten your time spent on completing agent contracts, online contracting by Efficient Forms.
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