Weidert Group

Get a sense of how we think, what's important to us, the quality of the work we do, and more.

Our clients come to us because they need experienced marketers who are familiar with nuanced businesses that sell what are "considered purchases" - those that necessitate a fair amount of pre-purchase research, are often major investments for the buyer, have extended sales cycles (sometimes more than a year) and that involve multiple people in the purchase decision.

We start development of inbound programs by identifying smart, goal-driven strategies and action plans. Each engagement also involves orientation and training of client teams, both in the use of the HubSpot software and in the inbound methodology and practice. Talk with and learn from your customers and internal teams - what do you see as strengths, weaknesses and opportunities?

Inbound marketing is only successful when your sales team has the protocols, processes and tools to manage sales-qualified leads to a successful close. We work with marketing and sales teams to forge a 360° understanding of the roles and goal-based responsibilities, then provide training and tools like call and email scripts and outreach sequences for sales teams to leverage as they bring a lead toward sale.

We're experts in the use of marketing automation platforms, like HubSpot, to execute complex inbound programs. These tools aid in research, program design, analysis, and automated execution of campaign workflows that include social media, emails, blogging and other ongoing activities designed to communicate to the right audience at the right time with the right message.