Elliot is passionate about growing businesses through aggressive digital marketing tactics, and currently pursues this passion as Partner and Chief Marketer at Bracken Marketing. His previous roles have included small startups, major b2b tech players, and project managing across VC portfolios.
When asked about how and why his career brought him to joining the Bracken founding team he states: The high-tech industry I once worked in became overcrowded.But now is the perfect time to apply the marketing strategies developed in this sector to digital health, pharma services, and eclinical teams.
When asked about how and why his career brought him to joining the Bracken founding team he states: The high-tech industry I once worked in became overcrowded.But now is the perfect time to apply the marketing strategies developed in this sector to digital health, pharma services, and eclinical teams.
Services
It probably looks like your reps having such an organized system, they know exactly how to prioritize their efforts. You've eliminated manual data entry and administrative work, so they can spend time doing what they do best: selling. The time they get back can be spent on interacting with more people and taking more time with each prospect to provide a quality, personalized experience.
You know that your brand has a story, and that storytelling is powerful. You know that your brand's story plays out over hundreds of touchpoints, through various mediums, to your audience. But implementing a consistent, compelling brand story throughout all touchpoints is difficult. We've worked with the biggest companies in the industry, huge companies outside the industry, and we love bringing BIG presence to small companies too.
Content is so ubiquitous in sales and marketing that it comes in all shapes and sizes. It's marketing assets and sales collateral. It's whitepapers and blog posts. It's social media posts and it's service proposals. Whatever it is, make sure that you have it strategized, written, and packaged by real experts.
This timeless adage rings true for those who have been a part of Bracken workshops. You see, we're so passionate about growing businesses, that we don't fuss whether we are the ones doing the work, or whether you want us to teach you how we do it all. Our team of experts are a client-friendly bunch.
Implementing new marketing techniques and approaches to help us grow our digital footprint within our industry, and further raise awareness of our strengths and capabilities with potential clients, has been central to our marketing strategy in the past couple of years. Bracken Marketing has been a core support for us in realizing our marketing goals.
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