We help clients increase awareness, sales, and profits with breakthrough marketing communication programs rooted in sound brand strategy and powered by comprehensive media planning. How can we help you? We do what you do: focus on your customers. Who they are. What they need. We create marketing messages that penetrate, based on decades of financial marketing experience.
Our work is proof that banking customers respond positively to creativity with integrity. For hospitals, skilled nursing & assisted living facilities, and other healthcare organizations, we work to strike the ideal balance between clinical credibility and human warmth, in order to create unique and valuable identities for each of our clients.
Our work is proof that banking customers respond positively to creativity with integrity. For hospitals, skilled nursing & assisted living facilities, and other healthcare organizations, we work to strike the ideal balance between clinical credibility and human warmth, in order to create unique and valuable identities for each of our clients.
Services
We research your organization, competitors and customers (actual and potential) to uncover opportunities for positioning. We identify both rational and emotional benefits of the features that make your product or service unique and desirable to potential customers.
Based on the results of the research, we conduct a traditional S.W.O.T. analysis; identify features, rational benefits and emotional benefits tied to your brand; and we help you develop a carefully worded brand position that will serve as the foundation for all of your marketing communications.We produce creative samples to demonstrate your brand in action.
Based on the results of the research, we conduct a traditional S.W.O.T. analysis; identify features, rational benefits and emotional benefits tied to your brand; and we help you develop a carefully worded brand position that will serve as the foundation for all of your marketing communications.We produce creative samples to demonstrate your brand in action.
Joined Communicators Group in 1984 right out of Ithaca College as a copywriter, broadcast producer and account manager. Spent seven years as Director of Customer Communications for Eastern Mountain Sports, then returned to CG in 1998 as President and became sole owner in 2008. Studied English at U-Mass Amherst; served at CG from 1992 to 2000 as a copywriter and account executive.
Reviews (2)
Mylynda Gill
Mar 16, 2021
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Oliver Strube
Nov 10, 2019
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Jeff and the entire team at Communicators Group are a talented and creative bunch of marketing professionals who get stuff done efficiently and effectively. The thoughtfulness with which they approach your specific communication needs is impressive. Whether it's digital, print, video, radio or another form of reaching customers, they get it and they know how to do it. The value they deliver for their clients is outstanding.
