It starts with establishing core marketing strategies. Followed by defining target segments, identifying customer personas and understanding competitive positioning. The strategies must be supported with measurable metrics to benchmark performance. A proven recipe for product and campaign success. Hotels and resorts operate in a complex, global and highly fragmented market.
Effectively managing rates, inventory and content across GDS, OTA, direct interfaces, channel managers and a website CMS requires planning and efficient operational processes. Only then can efficient revenue management strategies must be executed to maximize profitability. Travelers, hoteliers and travel sellers are all adopting new technologies.
Effectively managing rates, inventory and content across GDS, OTA, direct interfaces, channel managers and a website CMS requires planning and efficient operational processes. Only then can efficient revenue management strategies must be executed to maximize profitability. Travelers, hoteliers and travel sellers are all adopting new technologies.
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Everything you ever wanted to know about RockCheetah, Robert Cole, Views from a Corner Suite and the Travel Quote of the Day. Robert Cole is the founder of RockCheetah and the author of the Views from a Corner Suite blog. Robert has worked with many travel industry leaders on the development of innovative travel marketing and technology initiatives.
Travel Quote of the Day publishes a different travel quote every day to provide travel inspiration for those who yearn to explore the world. These travel quotes range in source from the world's greatest authors, to icons of popular culture, prominent recording artists, and the occasional blogger. Cities were always like people, showing their varying personalities to the traveler.
RockCheetah is the name of my hotel marketing strategy and travel technology consulting company. RockCheetah assists global hospitality and travel organizations create business processes to execute successful marketing strategies. RockCheetah's clients learn how to maximize brand equity and create value through relevant customer engagement by implementing appropriate technologies and operational best practices.
I'm Robert Cole the founder of RockCheetah. My role in the travel industry is to help companies bridge the chasms separating marketing strategy, travel technology and operations to help them create value by profitably improving customer engagement. I serve a synovial role - tasked with the responsibility of eliminating friction between the three disciplines so customers can easily attain their goals and objectives.
Views from a Corner Suite allows me to express opinions on a wide variety of topics, predominantly focused on issues facing the people and companies shaping the global travel industry. I may periodically touch on topics ranging from dynamic packaging to rock 'n roll, philosophy to budget motels, customer focus to astrophysics.
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