At the heart of every business endeavor is the need for creative ideas and strategic planning. Without those two elements, the road to success can be slow or full of costly mistakes. Currently there is a dramatic change taking place in the marketing communications industry; experts believe it will change more in the next five years than it has in the last 50!
Whether you are a business, professional practice, or a non-profit, a strategic marketing plan is a good place to start, with a clear understanding of the obstacles and opportunities available in the world of marketing communications and public relations. Perhaps you need a website, or want to add video to your current one; Or create a new image or advertising campaign.
Whether you are a business, professional practice, or a non-profit, a strategic marketing plan is a good place to start, with a clear understanding of the obstacles and opportunities available in the world of marketing communications and public relations. Perhaps you need a website, or want to add video to your current one; Or create a new image or advertising campaign.
Services
A large Agency I am not. I am a small consulting agency, which means my clients get my full attention. They have the benefit of working with the right people for the right job, selected from the relationships I have built over three decades. I provide the convenience of one point of contact, which has been especially helpful for medical clients, one of my specialty areas.
Not all businesses or non-profits start out with a strategic marketing plan, but most wish they had. The ideal time to start a marketing plan is during development of your new business, practice, or endeavor. Going through the exercise forces certain issues to the surface, so that you can avoid costly mistakes.
Using video to communicate a message, sell a product or service, or educate your audience is fast becoming the most powerful medium available. Video literally opens the door of your world and lets the audience in. Its power lies in the ability to create a personal relationship between you and your customer, client, patient or donor without your physical presence.
I love the creative process. Developing the ideas that communicate well and motivate your target market is what I do. My graphic artist and I bring them to life and work with our clients to get the right image, message, and mediums to apply them to. Marketing Communications is basically anything that communicates your message to your intended audience.
Can't get people to pay attention? Welcome to the new "attention deficit" world we live in. In Silicon Valley guru Tom Hayes's book, Jump Point he couldn't have said it better: "Attention is the new crude Oil." Given that we are now constantly bombarded with messages due to new technologies, yet still only have the same amount of time, which messages will we attend to?
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