New Heartland Group is the country's only marketing agency/consultancy dedicated to connecting brands with the nearly 60% of customers who live in the New Heartland. Nashville-based New Heartland Group helps brands successfully reach and engage the nearly 60% of U.S. customers that make up the New Heartland.
Through our experience, research, and cultural immersions, we help brands develop culturally relevant strategies and tactics to connect to this important group of customers. We develop culturally relevant strategies to connect with New Heartlanders and drive brand advocacy that can last for generations.
Through our experience, research, and cultural immersions, we help brands develop culturally relevant strategies and tactics to connect to this important group of customers. We develop culturally relevant strategies to connect with New Heartlanders and drive brand advocacy that can last for generations.
Services
We are the country's only marketing agency/consultancy dedicated to connecting brands with customers who live in the New Heartland. Founder/CEO of New Heartland Group, Paul Jankowski, launched the firm after working on both coasts and realizing the New Heartland is far more than a geographic segment; it's a cultural segment that deserves recognition.
We are very intentional about hiring people who have a positive attitude rooted in an entrepreneurial spirit. Our goal is to help every member of our team grow professionally by being exposed to areas of the business that they may not otherwise see. We're anti-silo and super committed to daily collaboration.
Fueled by proprietary research and deep marketplace experience, New Heartland Group shares insight into the cultural nuances found in the New Heartland, and how these values affect buying behavior. We build connections by helping brands understand how culture, core values and lifestyle activities influence buying behaviors.
We have worked with a diverse group of clients since we started our agency journey in 2002. In The New Heartland Speaks, Paul Jankowski dimensionalizes the complex, powerful, but often overlooked population living in the heart of our country, and helps us understand that only by recognizing the fundamental humanity and motivations of this dynamic demographic can we unlock true brand connection with them.
The New Heartland Speaks includes powerful new insights on how to reach Gen Z customers in the New Heartland based on the New Heartland 2020 Generational Study commissioned by New Heartland Group.
Segmented by generation, this first-of-its-kind research identifies differences between Gen Z, Millennials and Gen X customers in the New Heartland, as compared to their coastal counterparts, including brand perceptions, lifestyle influences, buying behaviors and culturally-relevant messaging brands should use to reach and impact this powerful segment.
Segmented by generation, this first-of-its-kind research identifies differences between Gen Z, Millennials and Gen X customers in the New Heartland, as compared to their coastal counterparts, including brand perceptions, lifestyle influences, buying behaviors and culturally-relevant messaging brands should use to reach and impact this powerful segment.
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