10 Plus Brand
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10 Plus Brand
To secure your brand-recognition in the marketplace, the following teams of experienced specialists are your brand's trusted partners, advisors, and content creators to market your brand to your target audience.

We do the "whole 10 yards" of brand-building, branding, and brand marketing for businesses, including but not limited to B2B service firms such as law firms, accounting firms, commercial lenders, investment bankers, business consulting firms, technology companies, funded or venture capital VC backed startups, corporations, mid-market companies, non-profit organizations, private equity (PE) portfolio companies during restructuring or pre and post M&A, and political campaigns.
Services
A brand inspires loyalty both externally from its clients and internally from employees and management. Together with the leadership of your company, we lay the four cornerstones of the foundation for your brand.

With a multi-disciplinary proprietary process, we decode your brand's DNA based on thorough analysis of a variety of factors such as your business model, financial plans, unique value propositions, growth strategies, go-to-market tactics, target audience, culture, etc.We distill your brand's past, present and especially the vision for its future into brand essence.
What's in a name? - The essence of a brand, distilled to its core. What cannot be expressed by words is completed by visuals. Visuals based on brand DNA magnify and multiply the verbal. A picture is worth a thousand words. If a brand is like a human body, after we decode its DNA, we "put the flesh on the bones": "flesh" consists of stories and verbal messaging, "bones" are the brand structure and strategies.
We tell your stories visually, with high quality brand promotional videos, based on a brand's DNA script (after we first decode it together with you). The human mind processes images 60,000 times faster than words. Your "classic" brand promotional video anchors your website, your social media platforms, and even your email signature block.
We BRAND Your Website Substantively and Technically, with Verbal & Visual Content, Custom Design & Development. We turn your website into your brand ambassador. Based on a brand's DNA (see DECODE Page) and visual identity (see CREATE - Identity Page), we tell your brand stories with Google keywords with brand-enhancing images on your website.
Digital Marketing Subscription | Curated Content Marketing with AI & Human Intelligence hybrid | Weekly Social Media posting (4-5 posts/wk).

With an annual subscription plan, you can rely on us to regularly and consistently generate weekly postings of high quality curated content related to your brand's elements, thanks to both AI/machine learning and our human intelligence to customize each article's summary, hashtags, and other digital marketing related work.
Reviews (24)
Karen Lee Clarkson
Karen Lee Clarkson
May 04, 2021
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The journey Joanne took me on, to uncover the grounding principles of who I am and why I am in my profession, gave me the clarity as to my whys. The extensive work, introspective research on who I am, who I have become, is truly empowering. Joanne helped me from my LinkedIn profile, board of director's bio and resume with clear structures, strategies and precise language. She utilized her artistry to capture the essence of my visual brand with her photographic skills as well. I highly recommend her if you need coaching with LinkedIn, personal branding, or business branding, for individuals or companies
Michael Pelfini
Michael Pelfini
Apr 22, 2021
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Joanne Tan and her team at 10 Plus Brand have provided me and my business uniquely excellent services. She helped me to identify and articulate what is what is particular about my services--the DNA of my business--and completely remade my LinkedIn profile. We're currently working to update my website. Joanne mixes her proven process with a customized sensitivity so as to notice all important nuances and details. Her persistence and single-minded focus make me feel like I'm her only client! If you want to work with someone who's operating in the sweet spot of her skills, creativity and experience
Carmen Diep
Carmen Diep
Sep 11, 2020
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Joanne is one of the most insightful experts in personal and business branding. She was strategic and visionary in identifying my unique value propositions and in relating them to my future goals. She asked thought-provoking questions in a caring and helpful way during the process of rebranding my LinkedIn profile, bio and resume. I felt genuinely inspired and empowered. After each brainstorming session, I gained clarity about myself, my career goals and what to do to achieve my goals. Her insights and talents were invaluable for anyone seeking others' wisdom about themselves. Thank you Joanne
Todd G.
Todd G.
Jul 06, 2018
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Joanne has been helping me to define why, what and who I want to be, bringing clarity and definition in developing my business brand. Joanne has helped me "get real" with what I want my business to be, how I want it to be portrayed to the public, and the message I want to deliver. She is exceptional at the ground floor engagement of marketing tactics, that helps growing my business with specific actions, not just rah rah rah. I am looking forward to have her teams creating my brand promotional video, visuals, and website. Thank you Joanne!
Steve Brauer
Steve Brauer
Nov 29, 2017
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I was impressed with Joanne and what she has done for us with Brand Messaging. She uses a multi-faceted approach with the unique branding that she does. Her "deep dive" approach brings out the company's heart and soul with the result being a message that attracts clients. Big thumbs up!!
Alexis G.
Alexis G.
Sep 10, 2017
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I have included a picture for you to see the interaction I had with the owner. I do not appreciate being told that leaving negative reviews is a hobby when that is simply not true and the picture I included is proof of the rude interaction I had with the owner. Instead of letting me know that she was interested in my business and wanted to work with me she flat out said: "you get what you pay for, I am not the cheapest". At least apologize and I would have deleted my review, instead, you are being even ruder.

I stand by my 1 star review and I hope this helps with your interactions in
Sandy S.
Sandy S.
Aug 16, 2017
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All these reviews seem so fake. My experience with Joanne was terrible. The woman does not know what she is talking about and has no knowledge of marketing. She is too focused on bragging about herself and badmouthing other marketing companies. Very unprofessional. Would have given her -ve stars if Yelp allowed me to.
Gary Potts
Gary Potts
Aug 11, 2017
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Joanne did a wonderful job in helping me create and launch my new venture with a great brand message. She is one of a kind! In addition to her skills as a highly intuitive branding expert, she can get to the core of a business and articulate the perfect message in just the right words. In addition, she is a top-notch photographer and video producer. The value of Joanne's services is extremely unique and I highly recommend her.
Steve B.
Steve B.
Jul 17, 2017
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I was introduced to Joanne by another business person that I trust. What she did for the other person was superb. She uses a very different approach that captures the essence of what your business stands for. Her work with my company, and advice she gave us, was great. It was hard hearing some of it, but it was all true, and we are better for it.
Rolf Walter Neuweiler
Rolf Walter Neuweiler
Jul 15, 2017
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Joanne with 10+ did a fantastic job in launching and establishing my firm’s social media and web presences. 10+ is a full service, multimedia branding agency, with initial focus on branding content and brand-promotional videos. With multidisciplinary skills and talents, Joanne and her team made sure to market my unique brand powerfully,… authentically, uniformly and artistically.
Joanne made my venture into social media go smoothly and seamlessly. Joanne and her team created and implemented the following for the a2z CFO brand:
• brand-messaging content; • branding and new
Brady H.
Brady H.
Jul 01, 2017
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I had the opportunity to hire Joanne for my business's video (currently on my homepage for your viewing pleasure - just search "10+ Visual Branding BH Tech Connection" - and she was amazing to work with! She asked so many detailed questions throughout the process that I felt like I learned more about my business than she did. I'm overwhelmingly pleased with the results of the video, as it's also helped me to refine my messaging on other materials, from my website to my business cards. If you want QUALITY scripting and video done, look no further than 10+ Visual Branding
Richard C.
Richard C.
Jun 23, 2017
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The whole process of working with Joanne gave me such confidence that I wrote 3 new pieces of business, while completing brainstorming and brand-honing work with Joanne.
Joanne is a great mix of left and right brain. She works with the right brain and digs deeply into your values and business operations. Then she uses her artistry to create a brand for you. What started as a multi-page questionnaire got boiled down to a one page script. The video, website, headshot, logo, tagline, business card design & printing, 1-sheet flyer design and printing, and bi-monthly blog writing...all bring out
Julia Holian
Julia Holian
Aug 15, 2016
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Joanne was a great help when I needed to update my professional photo on my website and LinkedIn. She understood my audience and how to capture the essence of who I am. She’s also become a trusted advisor for branding and imagining, as she has a lot of ideas and is selfless about offering her knowledge and expertise. I’m very happy with the picture we selected (it was hard to pick just one!) and will continue to use Joanne as my personal photographer and videographer.
Benjamin D.
Benjamin D.
Feb 21, 2016
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Joanne Tan is a force of nature! Feisty, highly intelligent, and deliberative, she brought to the table a unique set of experiences in business, marketing, law, and art with a passion for finding, defining and expressing my unique branding for my Acupuncture and Oriental Medicine practice in Lafayette and San Ramon.

She then translated this into the development of a script and screenplay, a process that endured 7 or so revisions, each time sharpening, clarifying, and simplifying my branding message and enhancing the appeal for my demographic market.

I'm quite pleased with the final video
Jeffrey W.
Jeffrey W.
Jan 06, 2016
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I worked with Joanne to establish a brand for my business. Joanne has been amazing! She listened to me as I described my business. We went through many options to determine the final product. She made me look at my business in a whole other light. I was focusing on the outputs of embroidery instead of the reasons clients need embroidery. One of the principle outputs from the process is a three minute video for my website, pfbiz.com. This was a fun experience. Standing in front of a camera is something I had never done. She made me feel at ease and incorporated my brand, equipment, employee and
Philippe Toudic
Philippe Toudic
Dec 13, 2015
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Highly recommend Joanne Tan Visual Branding, for content marketing on line. Joanne Tan produced a promotional video for me, starting with messaging consulting, script/copy writing, by summarizing over 20 years of my extensive professional business litigation experience. She is extremely intelligent, creative, and delights in helping others. She also directed, and voice-coached me to be my best on camera, for social media and website marketing, which created powerful business identity and online presence.
Christophe P.
Christophe P.
Dec 02, 2015
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I truly enjoyed Joanne's approach to shooting my business portrait. She is warm and welcoming, she invites input, she works efficiently but not in a rushed manner, she works until she gets it right (she gets it right very quickly), and as an artist, she understands how light (natural and projected) plays on various complexions.

If you're looking to upgrade your photos so that they match what you look like now instead of what you looked like 20 years ago (yeah..that was me), while still portraying you in the a very complementary way, give Joanne a call! I highly recommend her, and
F. M. L.
F. M. L.
Nov 08, 2015
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Joanne is dedicated , passionate and expert in the art of photography.

Joanne makes getting your business portrait done fun, easy, interesting and informative.

In addition to giving you an abundance of feedback, choices and professional insight - she values and respects your perspectives and personal views in the process. The result of Joanne's work is the highest satisfaction and quality photographs for you.

When you learn of her related skills and business in the photographic, artistic and branding worlds - you gain a sense of how she became so expert in taking your portraits.

Highest
Greg S.
Greg S.
Apr 10, 2015
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Joanne, is passionate about what she does and it shows in her work and attention to detail. She will work until you are completely satisfied with the result. I would highly recommend Joanne for any of your photographic needs.
Michael S.
Michael S.
Mar 25, 2015
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Joanne Tan took our pregnancy photos for our fifth child. Never did that before, but thought we would give it a try for fun. The session was fun and we decided to make a bit of a joke out of ourselves. Joanne was hilarious and added to the .mood we were trying to capture. She takes her time, but the product was great.
Dina H.
Dina H.
Mar 24, 2015
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A+!
We hired Joanne to memorialize our Mom's surprise 80th birthday party. Joanne did a FANTASTIC job, the photos were beautiful and she truly captured the moment! She covered the room well, and with her guidance and encouragement, as well as her artistic eye, put together some beautiful shots. I highly recommend her!
Karen M.
Karen M.
Mar 17, 2015
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Joanne goes above and beyond to ensure you look natural; asking funny and/or thoughtful questions to capture you naturally. She also works hard touching it up to ensure your complete satisfaction. I enjoyed the session and getting to know her. She also does landscape photos and I bought one of Half Dome!
I highly recommend her.
Valeria S.
Valeria S.
Oct 29, 2014
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Joanne took some head shots for me, and I was really impressed with her eye for detail. She's creative with lighting and angles, and truly brings out the best in the individual she's photographing. My friends and family commented on how natural and comfortable I looked in the pictures. She also takes beautiful landscape photos! Highly recommended.
Tyler C.
Tyler C.
Oct 23, 2014
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I don't like taking photos, my smiles are usually forced and awkward. Thanks to Joanne, the photo for my LinkedIn account is better than I hoped for. She was patient, and comfortable to be around. She has a great sense of knowing what you're after and how to get the photo (and your face) there. I definitely recommend her services.