MMI was founded in 1984 by Frank Polizzi, a visionary in the direct marketing industry. Frank entered the industry in 1969 and founded MMI Group to provide marketing and consulting services originally to the insurance industry. Frank pioneered "Bonus Insurance Marketing, " which allowed insurance to be charged at no cost to customers during an initial trial period, a practice which is now widely used throughout the direct response industry.
Frank was the 2002 recipient of the Direct Marketing Association's Financial Services Council Executive of the Year. MMI Group has continued this tradition of innovation. Building on the foundation of Bonus, MMI developed a process called "Automatic-Upgrade" to provide customers with a complimentary introductory benefit for a certain period of time, with an automatic upgrade to a higher, pre-determined benefit level later.
Frank was the 2002 recipient of the Direct Marketing Association's Financial Services Council Executive of the Year. MMI Group has continued this tradition of innovation. Building on the foundation of Bonus, MMI developed a process called "Automatic-Upgrade" to provide customers with a complimentary introductory benefit for a certain period of time, with an automatic upgrade to a higher, pre-determined benefit level later.
Services
Over three decades, MMI has generated over $5 Billion in revenue through our marketing programs by constantly refining product and offer while expanding distribution channels. Our small size allows us to be agile, efficient, and personal in our approach.
Successful marketing requires the flexibility to adapt in real-time as marketing results dictate, and our size allows us to quickly test new assumptions and respond to improve program performance.We are in business to drive results for our clients, and we are committed to always being available and providing a quick response and resolution to every client need.
Successful marketing requires the flexibility to adapt in real-time as marketing results dictate, and our size allows us to quickly test new assumptions and respond to improve program performance.We are in business to drive results for our clients, and we are committed to always being available and providing a quick response and resolution to every client need.
The financial success of our clients comes first, and we advocate tirelessly on their behalf. MMI Group approaches every client relationship in the spirit of true partnership, understanding their goals and making them our own. We do everything to ensure all parties are working in the interest of our clients.
MMI creates opportunities to reap additional revenue while building long-term brand value and loyalty. Clients have instant access to a deep trove of available products, which can be offered with no financial investment or administrative burden. We provide a truly turnkey experience for clients that wish to get the full potential out of their customer relationships.
Our years of experience as the industry leader has allowed us to build long-standing relationships with multiple best-in-class vendors within the marketing industry. We have earned the respect and understanding of our vendor partners because of our open and transparent dealings. We hold ourselves accountable to the same high standards we set for vendors, and we align goals so that success for our clients translates to success for our vendors.
An integrated marketing program requires a tightly managed implementation process. MMI Group manages the finest details of every campaign, from setup and compliance to quality assurance and reconciliation. Startup: Before a new marketing program can get off the ground, a significant amount of work must be done to ensure all the pieces are in place.
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