Cruise & Associates
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Cruise & Associates
Cruise & Associates accounting has offices in Albion, Columbus, Grand Island, Lincoln, Omaha and Wayne, Nebraska. For over 29 years, our clients have trusted us to take care of their income tax, business, and financial services needs. They appreciate our focus on education and customer service that focuses on their needs and situation.

Our tax professionals work year-round to ensure that each of our clients minimizes their tax burden, only paying their fair share. Our professionals take the headache and labor of bookkeeping for a fraction of the cost of a full-time employee. Custom-tailored programs designed help individual businesses run more efficiently, more effectively, and more profitably.
Services
At Cruise & Associates, we work for people who work. Robert F. Cruise started the company in 1991 to help small to mid-size owners grow their business and take it to the next level. Our goal is to meet your accounting needs and ensure your finances are streamlined and efficient. We specialize in income taxes, tax planning, bookkeeping, payroll, business controls and wealth management.
Cassie has been with Cruise & Associates since the merger with Morrow, Davies & Toelle, P.C. in July of 2021. She grew up in Madison and has a twin sister. Cassie graduated from Wayne State College with a Bachelor of Science in Business Administration with an emphasis in Public Accounting and Finance in 2014.
Preparing your own income tax return can be a task that leaves you with more questions than answers. Whether we like it or not, today's tax laws are so complicated that filing a relatively simple return can be confusing. It is just too easy to overlook deductions and credits to which you are entitled.
Preparing your own income tax return can be a task that leaves you with more questions than answers. Whether we like it or not, today's tax laws are so complicated that filing a relatively simple return can be confusing. It is just too easy to overlook deductions and credits to which you are entitled.
People create trusts for a multitude of reasons, mostly to assure that their assets are used in a matter as they have laid-out. This could include providing financially for a spouse until his or her passing, providing for grandkids' college needs or just making sure that the assets are distributed correctly to their loved ones.
Reviews (4)
Marcia Wythers
Marcia Wythers
Oct 04, 2020
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Jolene was fast, accommoding, friendly, and efficient. Linda gave me an immediate appt.
Stan Barth
Stan Barth
Feb 21, 2020
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I have used Cruise & Associates for many years and they do a great job for my small business! The people are fantastic, knowledgeable and friendly. I highly recommend their services.
Betsy Zimmer
Betsy Zimmer
Feb 08, 2020
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Last year we went there and it was great. Mitchell got us out of a little bind we had. He spent many hours if not days or weeks working on our taxes. Got us a great refund. This year (2020) not a good refund at all. She spent 10 minutes punching in our W-2s we got a horrible refund and they charged me $260! That would be $90 more than last year. After I complained about the huge increase they took a whole $30 off. Still $60 more than last year. I was willing to pay that last year as he worked on them for weeks but sorry not for a whole 10 minutes of work this year.
Sue Barlow Hobbs
Sue Barlow Hobbs
May 31, 2016
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Cruise & Associates are awesome to work with, they have always been there for our business and enjoy working with all! Thanks So much.