Next Marketing

From Intern to Account Director, Alicia has been with Next since 2011 and worked with clients such as GM, Principal Financial Group and Weber. Amanda joined Next in 2014, she leads brand compliance for HP on a joint marketing program with Microsoft. Ben has been with Next since 2020 and heads up TourHealth deployments with state departments.

Next Marketing married drink choice with personal style to help Jack Daniel's reach a new audience through Makeovers that Matter. Next has worked with some of the world's largest automotive manufacturers to make their brands and products more relatable, approachable, and relevant to their target audiences through interactive displays, real-world driving experiences, integrated media events and nationwide mobile tours.

Together with the U.S. Air Force's AOR, GSD&M, Next has elevated the USAF's touring recruitment campaign into a force to be reckoned with by inspiring the brightest and most competitive young men and women to explore the Air Force's 200+ career options.

Each of the six unique touring assets deliver an exciting journey of performance and competition testing potential recruits physically and mentally through a variety of challenges that embody the world's most technologically advanced fighting force.

The Chicago based company wanted to reach people outside of their home market, educate consumers on food allergies, increase product trials, and drum up sales. That's when they partnered with Next to curate a test experiential program. In response, Next created an appealing place for consumers to feel safe while sampling allergy-friendly foods in an experiential setting, the Safe + Fair Safe Home.

In 2018 Next Marketing was asked to relaunch the Mobile Grill Academy for 2019. Over 19 weeks, the Weber Mobile Grill Academy visited 184 stores, engaged with almost 10,000 consumers, and trained over 1,200 store associates. Of the consumers engaged, 31% signed up for a Weber ID, giving Weber an opportunity for future communication with engaged consumers allowing additional feedback, future product announcements, and relevant recipes.