Flair has been the go to destination for wedding dresses in Boston for 15 years. As an award winning salon, we carry a curated selection of wedding dresses from bridal designers around the world, along with bridesmaid dresses, and accessories that appeal to the "Boston Bride" and her bridal party.
Flair has carefully built our bridal collection keeping in mind the firm belief that every bride deserves an upscale, personalized shopping experience and a high quality gown, no matter her budget.Flair brides can expect to shop for gorgeous, couture gowns in a comfortable environment, with a dedicated consultant helping every step of the way.
Flair has carefully built our bridal collection keeping in mind the firm belief that every bride deserves an upscale, personalized shopping experience and a high quality gown, no matter her budget.Flair brides can expect to shop for gorgeous, couture gowns in a comfortable environment, with a dedicated consultant helping every step of the way.
Services
We are seeking a Senior Bridal Sales Consultant to become an integral part of our team! You will be responsible for selling products, merchandise, and services in a retail setting in order to drive company revenue. Create a warm, inviting and casual environment to shop in, and have the ability to make brides and their groups feel comfortable, take care of and heard.
For any weekday evening (5pm and 6pm), and all Saturday and Sunday appointments, we require a credit card to reserve your appointment. Your card will be charged $50 only if you do not show up for your appointment or if you give less than 24 hours notice of cancellation. Please understand these are the most requested times to come in with family and friends and therefore have a wait list every weekend.
What if you're unable to get measured at Flair and also unable to get to another store or tailor for measurements? No problem! It's totally do-able for a friend to measure you, or even for you to measure yourself! Absolutely DO NOT use a ruler, yard stick, string, your shoe, your dog, or anything else crazy like that.
While wedding planning is obviously fun, we know that it can also come with its stresses. There are so many options out there; the word "overwhelming" certainly comes to mind! In an effort to help our customers narrow down the seemingly endless choices, we came up with "Flair Favorites" - a section of our website dedicated to all things Wedding!
Reviews (26)
Julie Bernazzani
Dec 30, 2021
Report
I had an absolutely wonderful experience with Flair Boston.
Shout out to this boutique and to all their associates for helping me find my Kelly Faetanini Lucille gown ! I would have never picked a fit & flair silhouette off the rack but I’m so glad they suggested it to me. From the moment I put it on there was no question; it was the dress. And the veil and hairpiece they helped me pick out closer to our wedding date complimented it perfectly! Last but not least whether you are cleaning your gown for resell or preserving for memories for years to come, they do it all!
Shout out to this boutique and to all their associates for helping me find my Kelly Faetanini Lucille gown ! I would have never picked a fit & flair silhouette off the rack but I’m so glad they suggested it to me. From the moment I put it on there was no question; it was the dress. And the veil and hairpiece they helped me pick out closer to our wedding date complimented it perfectly! Last but not least whether you are cleaning your gown for resell or preserving for memories for years to come, they do it all!
Liz B.
Dec 24, 2021
Report
Alina S.
Dec 15, 2021
Report
Kaitie Silk was amazing, I tried on probably 80+ dresses in total over many stores (including kleinfeld...) and she somehow managed to read my mind and pull the dress I wanted and couldn't find. After interacting with other bridal consultants at other stores, I wasn't expecting anyone to care to take the time out to do anything other than sell me a dress. She made the overall experience pleasant, stress-free and even meaningful by reminding me to slow down and experience the moment. I picked up my dress earlier this week and I barely even have to alter it! I wont recommend any other place
Joanna Sloame
Dec 12, 2021
Report
Zoe is a genius! She totally got me right away and knew exactly what to pull. I found my dream dress with literally EVERYTHING I wanted in it. Beyond thrilled :D
She kept the appointment on track so well - always making sure we had the top 2 dresses and nixed the rest so I wouldn't get confused or overwhelmed. She also took GREAT videos of the dress that really showed off the sparkle which was not easily captured in photos. Plus she was so fun! Thanks Zoe!!
She kept the appointment on track so well - always making sure we had the top 2 dresses and nixed the rest so I wouldn't get confused or overwhelmed. She also took GREAT videos of the dress that really showed off the sparkle which was not easily captured in photos. Plus she was so fun! Thanks Zoe!!
Trenni Kusnierek
Dec 10, 2021
Report
If you are looking for a thoughtful, intimate bridal experience Flair is the perfect spot! For starters, when I told them my mom would be unable to travel because of ongoing chemo treatments, Liz and her team assured me we could easily FaceTime her in and that they would also help me arrange a special "reveal" day for her in the future. I reached out to other bridal shops in Boston with similar questions about timing and my mom and none even acknowledged our situation...except Flair. The actual day was perfect. Zoe was my associate and she knew exactly what to bring out for me to try on. The dress
Olivia'S. Hair Boutique Braintree
Dec 04, 2021
Report
I cannot say enough amazing things about the ladies at Flair! Katie was my bridal consultant and she was absolutely amazing. She really took the time to figure out what I wanted when I didn’t even really know what I wanted! I was torn between two gowns and she helped me customize and create the dress of my dreams. I couldn’t have imagined my wedding day without their help and guidance!!
Katherine Bellerose
Nov 21, 2021
Report
I had the best experience at Flair Boston! The team is so kind, thoughtful and patient, and I absolutely loved the selection of bridal gowns available in the store. The prices were really affordable as well! I bought a beautiful Pronovias gown for less than $2500 and the dress couldn't have been a more perfect fit for my body type and personal style. I can't recommend this team enough!!
Samantha Levy
Nov 21, 2021
Report
Flair provided such a smooth and welcoming wedding dress shopping experience! Zoe helped me narrow in on the dress and listened to what I wanted, liked/didn’t like, and how I wanted to feel. Then I got to work with Stacey when the dress came in and she made me feel like a million bucks and really helped me to visualize myself as a bride!
Tamara Fattaleh
Nov 18, 2021
Report
Absolutely loved my experience here with Zoe. She did such a good job of showing me an array of dresses that fit my style, while allowing me to explore some different ideas. I ended up with the perfect dress for me and had a blast doing it! The space was warm and intimate, while still being very COVID safe and conscious. I can’t recommend them enough!!
Laura A.
Nov 17, 2021
Report
Vanessa Roman
Nov 07, 2021
Report
I cannot say enough good things about Zoe! I had been trying on dresses for nearly 8 months with no luck. As soon as I met Zoe, I felt that she immediately understood what I was looking for. I was also very particular about custom sizing and she was incredibly patient and thorough with me. I would highly recommend her!!!
Libby H.
Nov 04, 2021
Report
Highly highly recommend coming here for your wedding dress!! This was the first and only place I looked for my dress after absolutely falling in love with my second dress I tried on. Zoe did an AMAZING job finding the one. She picked up on my style right away and knew exactly what I was looking for. She definitely has a gift. They are only offering up to 4 guests with you and to wear masks, unless you're the bride. Definitely come here!!
Grace W.
Oct 27, 2021
Report
Kaitie Silk was absolutely AMAZING!!! Not only did she grab all the dresses that I showed her on Pinterest but she pulled a dress that I ended up loving that I would not have picked myself. Not only did I end up saying yes to the dress she picked for me but she made the experience so wonderful after I felt so nervous going I to it. She was honest (in a very helpful and constructive way that involved a lot of laughter on my end!) and made the whole process so easy I couldn't even believe we found the dress so quickly! Well, it felt super quick haha and she has such a fantastic method for approaching
Dot McCarthy
Oct 25, 2021
Report
Flair was amazing! Professional, knowledgeable, and beautiful inside and out! Our consultant Zoe took the time to make my daughter feel special. She asked her questions about her day, her vision, and her ideas. They made the search so special, and for that I am so grateful!
The level of professionalism and the relationship made makes us feel good about the tailoring process to come. Thank you, Flair and ZOE!!!!!
The level of professionalism and the relationship made makes us feel good about the tailoring process to come. Thank you, Flair and ZOE!!!!!
Kasey I.
Oct 11, 2021
Report
Flair was so amazing to work with! Both Kaitlyn and Zoe helped me in the process of finding my dream wedding dress and ordering a custom veil and mask. I was very picky about finding a dress with sleeves but so indecisive when I tried dressed on and they were patient with all of my questions and back and forth. I ended up ultimately deciding on my dress at the designer store in NYC and emailed Flair to come try it in their store and "say yes" through them. Super thankful for all of their help and highly recommend going here to look for a dress. They have a beautiful selection!!
Diana A.
Sep 28, 2021
Report
I went to Flair to shop with my bridesmaids for their dresses. I wanted unique dresses for everyone, in different shades of green with different textures. I had tried figuring it out on my own but failed so I made an appointment at Flair. Best decision ever. We worked with Kaitie Silk and she is WONDERFUL. She was prepared for the appointment with dress options and price points that were exactly what I had envisioned. The appointment went so smoothly! Within a week, dresses were ordered for my entire bridal party. It was so efficient, I still can't believe it is done and off my mind. I don
Alexandra B.
Aug 20, 2021
Report
If you're looking for a bridal shop that will go above and beyond, takes total pride in what they do, and is run by an amazing all female staff, look no further. After going to multiple shops and on the verge of tears with the lack of options and support, I walked into Flair and had a completely different experience. There was a beautiful dress around every corner and I ended up purchasing my dress that very first day.
Kaitie Silk at Flair is especially good at what she does- this girl was born to help brides find their perfect dress. She is your consultant, a total visionary, and a hype
Kaitie Silk at Flair is especially good at what she does- this girl was born to help brides find their perfect dress. She is your consultant, a total visionary, and a hype
Abigail G.
Aug 01, 2021
Report
Flair Bridal was my first experience trying on wedding dresses and it could not have gone better. My consultant, Alexa, was knowledgeable and kind and a true cheerleader for me. She pulled styles I loved and that looked great on me. I was nervous going in and I felt right at ease once the appointment started. The studio is beautiful and there is a wide selection. Highly recommend going to Flair!
Cheri K.
Jul 26, 2021
Report
My experience with Flair was nothing short of exceptional. Kaitie Silk was my wedding dress shaman. She was patient and funny-- helping me to understand what I was really looking for our of a wedding gown. I had envisioned something simple and elegant, and ended up falling in love with a lace and beaded number that stuns. I'm so grateful for Kaitie!
Becca W.
Jun 26, 2021
Report
Being a bride who had to go dress shopping alone because of COVID, FLAIR was the only place I felt comfortable. Kaitie took the place of my girlfriends and family with pride and was the voice of reason as well as pump up squad I needed but couldn't have in person. My favorite thing she said was "I didn't design or make these dresses, if you don't like something, tell me and we can move on, you won't hurt my feelings, my only job is to get you into something you want to get married in." That was SO helpful because I felt like we could we honest with each other and it
Hannah S.
Jun 12, 2021
Report
100% everyone needs to go to Flair. It truly was such a special experience. My consultant, Zoe, was a true expert. She sat down with me at the beginning of my appointment to discuss the wedding and what I'm looking for in a wedding dress. She then picked out exactly what I wanted. It's like she was reading my mind! She allowed my mom and bridesmaid to also browse the store to pick out some dresses for me. Overall, an amazing experience. I can't wait to go pick up my dream dress when it comes in in a few months!
Cara L.
Jun 07, 2021
Report
I visited Flair this past weekend and did not feel comfortable in my appointment. My stylist was rude to the attendant(who was extremely friendly and helpful) and the tension between the two was so apparent. I personally felt the stylist rushed the appointment and pressured me into a dress.
Bottom line, I do feel that Flair had great dresses but I did not appreciate the disrespectful tone and attitude my stylist had to her fellow employees.
Bottom line, I do feel that Flair had great dresses but I did not appreciate the disrespectful tone and attitude my stylist had to her fellow employees.
Heather A.
May 26, 2021
Report
I have been dress shopping (for myself and my friends) at so many bridal stores in Boston and Flair is hands down THE best! I cannot recommend Flair & Kaitie highly enough!!
From the very start, Kaitie made my experience at Flair feel so personal, stress free and fun. She researched my venue beforehand and nailed my aesthetic right away after reading my survey and asking me a few questions to get started. She is so knowledgable in every designer Flair carries, and was able to tell me exactly how I could customize different dresses I tried on. She even undressed the mannequin for me to try
From the very start, Kaitie made my experience at Flair feel so personal, stress free and fun. She researched my venue beforehand and nailed my aesthetic right away after reading my survey and asking me a few questions to get started. She is so knowledgable in every designer Flair carries, and was able to tell me exactly how I could customize different dresses I tried on. She even undressed the mannequin for me to try
Jessie O.
Dec 17, 2020
Report
I went to 5 different bridal studios and flair was undoubtedly the best, most welcoming, and spot on with what I wanted in a dress. KAITIE S. Just book her. You will not regret it. She made my bridal appointment seamless, stress free, and made me feel so special. Sll pricing, time lines, etc were transparent. She went as far as to offer her personal phone number for guidance or if I had questions. Long story short, I found THE dress at flair. It's perfect, unique, and everything I wanted! They truly make this experience about you. Thanks Kaitie!!!
*If you are looking for a clean, COVID safe
*If you are looking for a clean, COVID safe
Nicole M.
Sep 11, 2020
Report
I cannot say enough good things about Flair.
This was my first experience shopping for wedding dresses--and my last, thanks to my consultant Zoe. She was fun, friendly, listened to every single one of my requests, and was able to pick up on specific things I was feeling and thinking to help me narrow down my search as I tried on over 10 dresses during my visit.
The dress I decided on was one I never would have initially picked for myself, but Zoe knew what I was gravitating towards and what I was looking for in a dress, and ended up pulling the perfect gown for me. It's also important to
This was my first experience shopping for wedding dresses--and my last, thanks to my consultant Zoe. She was fun, friendly, listened to every single one of my requests, and was able to pick up on specific things I was feeling and thinking to help me narrow down my search as I tried on over 10 dresses during my visit.
The dress I decided on was one I never would have initially picked for myself, but Zoe knew what I was gravitating towards and what I was looking for in a dress, and ended up pulling the perfect gown for me. It's also important to
Kim K.
Jul 04, 2020
Report
Highly recommend Flair and my consultant Katie S. I had a wonderful experience there last week looking for a wedding dress. Flair was my third dress appointment of the day and I arrived having just found a dress I adored at my previous appointment. When Katie asked me if I had been dress shopping before I was honest with her that I had other appointments earlier and had found a strong contender. She was so professional and helpful. She asked if she could see a photo of the contender so she could get a sense of my style and pull some options in my budget. She proceeded to pull many beautiful dresses
