Marketing content not working as well as you'd like? Discover five ways to improve your website content, ebooks, blog posts, landing pages, lead magnets, emails, and other marketing pieces. Do you want to create a purposeful stream of copy that activates the know-like-trust factor and leads people to want to do business with you?
Whether we're creating web content, ebooks, one-sheets, blog posts, success stories, email sequences, lead magnets, landing pages, or brochures. If you work with me, you'll discover that's what I'm all about: creating smooth, converting copy experiences that lead more people to say YES to your offers.
Whether we're creating web content, ebooks, one-sheets, blog posts, success stories, email sequences, lead magnets, landing pages, or brochures. If you work with me, you'll discover that's what I'm all about: creating smooth, converting copy experiences that lead more people to say YES to your offers.
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As a marketing writer, I know I'm not supposed to talk about "me." But I also know that if you're seriously considering tapping into my learning and talent for conversion-focused copy that helps you influence and sell, you'll want to know a little more about who I am-and who I'm not. I love these times we're living in, when the Internet brings together buyers and sellers from every corner of globe.
My theory of conversion copywriting is that each headline, sentence, image, and bullet point works in harmony with content design and user experience to lead people through a series of YESes. And then you said YES after reading the headline. And then you said YES after reading the first sentence, and then each bullet point, and, now, these words.
Since hanging my shingle as a marketing writer and editor back in 2002, I've worked on hundreds of projects, only a small sample of which is represented in this portfolio. What I want you to know is that, in all cases, the work I do centers on communicating with readers. In all cases, for every project, I evaluate your company, products, services, and content from the perspective of reader.
Over the last little while, though, several people have told me they were offended by the term because nefarious types have co-opted it. Just wanted you to know. A manifesto is a written statement publicly declaring the intentions, motives, or views of its issuer. The word is still used and understood in the same way today, almost 400 years later, even headlining as the name of a 2015 film by Julian Rosefeldt.
Reviews (3)
Mary Duggan
May 18, 2019
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Jill Marie Haas
Feb 17, 2019
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I just completed 's most recent writing challenge. It was fun and insightful for me. My biggest takeaway is more writing confidence. I am one of those people who doesn't have a website. Partially because of the time to create one, but mostly because of thoughts like: What am I going to write? Is it going to be any good? Are people going to read it and judge my coaching abilities by my writing style?
I have doubted my writing abilities for years. It's time to stop! Renae has given me some tools and support around being myself and allowing my voice to come through what I write. Expressing oneself
I have doubted my writing abilities for years. It's time to stop! Renae has given me some tools and support around being myself and allowing my voice to come through what I write. Expressing oneself
Laurel Watson
Feb 17, 2019
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