Applied Marketing Research, Inc. is the place to come for information and actionable results that will insure customer satisfaction and help your business succeed. A full-service market research firm, Applied was established in 1993. Applied's staff excel in the process of global marketing research and customer marketing.
Applied researchers respond quickly to client needs for information and are totally committed to high quality research and systems. Combined with practical hands-on experience in marketing and sales management, Applied offers a unique blend of theoretical and real-world expertise. Traditional or web-based focus groups (virtual, chat and bulletin board) that may use projective and dial testing techniques.
Applied researchers respond quickly to client needs for information and are totally committed to high quality research and systems. Combined with practical hands-on experience in marketing and sales management, Applied offers a unique blend of theoretical and real-world expertise. Traditional or web-based focus groups (virtual, chat and bulletin board) that may use projective and dial testing techniques.
Services
Applied Marketing Research, Inc. was founded in 1993 on the principle that a company's success rests on its ability to make better decisions based on accurate and timely information about its markets and customers. Drawing upon advanced education and practical experience in marketing management, we offer our clients a unique blend of theoretical and real-world expertise through a complete range of research capabilities.
Applied Marketing Research begins operation. The company is co-owned by Don Phipps and Jim Merrill Ph. D. Office is established in Overland Park, Kansas, with a 10-station state-of-the-art Computer Assisted Telephone Interviewing (CATI) system. It is profitable in its first year of operation. Key start-up clients include Hill's Pet Nutrition (a division of Colgate Palmolive), Towers Perrin (now Towers Watson), and Mitsubishi Consumer Electronics.
This is the most critical part of the marketing research process. We work with our clients to ensure that we understand how the information will be used to make marketing decisions; we establish relevant research objectives based on those information needs; and we design projects that will meet the research objectives.
Applied has completed a number of different types of studies for its clients. These include product research, concept testing, pricing research, customer segmentation research, branding research, brand awareness research, communications research, promotional research, product packaging research, attitude and usage research, and customer/employee/vendor satisfaction research.
Although it is never fun to make a mistake, it is good to catch mistakes or to discover important improvements before taking the expensive steps of developing a new product or product extension. We conduct product development and product concept studies to determine the right mix of product features and pricing that will appeal to different important market segments.
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