Marketing Automation For All

Something is currently going on and it'll only be a matter of time before it gets to you or your company! It's the 'ADA' act which requires businesses to make accommodations for people with disabilities in ALL their web content. ADA provides that web content should be accessible to the blind, deaf, and those who must navigate by voice, screen readers or other assistive technologies.

An historic supreme court judgment last year caused a surge in website owners being sued for non-compliance with ADA. Unlike GDPR, The ADA law requires no notice before a lawsuit is filed against a company for non-compliance. Note: The law provides no time for a company to take action before a lawsuit is filed, and it offers no real defense to a company after a lawsuit has been filed!