Frequency in marketing means how many times your potential client will be exposed to your advertising. Protect your investment, make sure that your advertising has enough frequency to make a powerful impact. Reach is the total number of potential customers available to you with each media choice. Many different types of advertising can be effective.
The goal is to find the media that can reach the largest number of your potential customers. Canyon Media is a radio advertising and marketing corporation in Southern Utah that broadcasts to the St. George, Cedar City, Utah; Mesquite, Nevada and Page, Arizona markets. As a company, Canyon Media provides creative and effective marketing, advertising and promotion based strategies for local and regional businesses.
The goal is to find the media that can reach the largest number of your potential customers. Canyon Media is a radio advertising and marketing corporation in Southern Utah that broadcasts to the St. George, Cedar City, Utah; Mesquite, Nevada and Page, Arizona markets. As a company, Canyon Media provides creative and effective marketing, advertising and promotion based strategies for local and regional businesses.
Services
At Canyon Media we believe that radio commercials are more than just :30 or :60 second recordings on the radio played in between music. A radio commercial can contain the words or the very message that brings a customer into your business. A great radio commercial is not designed with a time limit in mind, but instead an objective and an idea of what you want to accomplish with your advertising.
Have you ever wanted a commercial that doesn't sound like a commercial? A "Live Liner" is an 8 to 30 second message that the radio station DJ delivers outside of a regular commercial break. Live Liners can be a great way to consistently brand your business, or with one of our branding campaigns achieve "top of mind awareness."
Having a live remote broadcast is a great way to own the airwaves for a week. When you schedule a live remote broadcast on one or multiple stations you receive a good balance of all we have to offer; radio commercials, live liners, a DJ broadcasting live from your business, a station vehicle on site for curb appeal and in some cases food, drinks and prizes to help drive traffic to your business.
Advertising is always evolving, whether it's traditional media or new and emerging forms of advertising like social media. At Canyon Media, we believe in having an effective balance and integrating traditional media and digital medias such as Facebook.
We have built one of the largest Facebook communities in all of Southern Utah and believe that, when done right, and with an advertising strategy in place, Social Media/Facebook can be a great addition to a radio campaign.
We have built one of the largest Facebook communities in all of Southern Utah and believe that, when done right, and with an advertising strategy in place, Social Media/Facebook can be a great addition to a radio campaign.
An E-Blast is another one of our integrated digital media tools. With a significant and sizable email database, we send creative messages and upcoming promotional information to our subscribers each week. This is another great way for your business to reach customers with a unique offer or call to action.
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Christina D.
Feb 25, 2016
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