Groce Funeral Home
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Groce Funeral Home
Since 1929, Groce Funeral Home & Cremation Service has paid tribute to the time-honored traditions of the Western North Carolina community. Our professional and caring staff take pride in providing high quality and affordable funeral services that meet the special needs of your family. We offer a complete range of quality services from funerals to cremation, and are experienced at honoring many faiths and customs.

We invite you to contact us with your questions, 24 hours a day, 7 days a week, and we are glad to arrange a tour of our elegant facilities. It is our goal to support you through every step of your arrangements and to pay tribute to the special memory of your loved one.
Services
At a time when many funeral homes are owned by mega-corporations listed on the national stock exchanges, Groce Funeral Home is bucking the trend by remaining a local family business. The Groces feel strongly that they can serve Asheville families better if they remain family owned and operated.

Due to their reputation for integrity and the efforts of a dedicated staff, Groce Funeral Home has evolved into Buncombe County's largest funeral service provider.Groce Funeral Home was founded in 1929 by the sons of the Reverend T.A. Groce, a circuit-riding Methodist minister who traveled the mountains of Western North Carolina by horse and buggy.
Groce Funeral Home & Cremation Service understands the value of family because that's what we are. For nearly 90 years, our family-owned and operated business has been helping our community plan for the future, honor loved ones and begin the healing process. Our experienced staff works with you every step of the way to help you prepare for what's next.
Once you request the services of Groce Funeral Home & Cremation Service, we will immediately put our experienced funeral professionals to work for you. A single, dedicated individual will stay in contact with you every step of the way and guide you through the decision-making process.

He or she will carefully explain your options, make recommendations at your request, take care of all the small details, and ensure that you and your family's personal touch is always present.Dale was born in Asheville and is a son of the late Mary D. and W.H. "Bill" Groce, Sr. He graduated from Lee H. Edwards High School, the University of North Carolina at Chapel Hill, and the Dallas, Texas, Institute of Mortuary Science.
My mom and I pre-planned arrangements for dad while he was in hospice. It was a comforting experience with no pressure. When dad passed it was nice to have arrangements in place and everything with regard to viewing and funeral service unfolded with dignity and ease. We appreciate the support of the staff and use of the beautiful facility.
At Groce Funeral Home & Cremation Service, we believe every life is unique-and we're committed to helping families create special, highly individualized services to honor that life. Our experienced staff works with you to plan services and memorialization features unique to the life being honored and meaningful for bereaved friends and family members.
Reviews (7)
Joyce Landreth
Joyce Landreth
Nov 18, 2021
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My former husband passed away suddenly last year and Trey was such a blessing to me as he simplified that part of an otherwise stressful circumstance. Now, my brother's care is entrusted to them and I have no doubt that he is being well-cared for.
Jazzy Guide
Jazzy Guide
Oct 29, 2020
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They do a great job. You can't really be happy about going here but they do their best to make things easier.
Leslie Hurst
Leslie Hurst
Jun 06, 2020
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Preplanning for my dad’s passing was easy and went well. However, I am highly disappointed by the lack of communication, false information and being led on about an order I placed that was for pieces of jewelry that I was giving as gifts to my mother and brother. Not to mention, I was given information about another family’s order that had nothing to do with mine. No one gave me the order information I needed until I specifically asked for the information and then the situation came to light that my order was never placed after 6 weeks of being told it was “in production”. I am disappointed
Yin Yang
Yin Yang
Dec 24, 2019
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My mom and I pre-planned arrangements for dad while he was in hospice. It was a comforting experience with no pressure. When dad passed it was nice to have arrangements in place and everything with regard to viewing and funeral service unfolded with dignity and ease. We appreciate the support of the staff and use of the beautiful facility.
Abundant Life
Abundant Life
Dec 24, 2018
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Jonathan helped us get a glass heart made with my brother's ashes mixed in. On top of that he took time out of his busy day to get it to me. I know that delivery is not a normal service and I really appreciated it. Also the heart looks amazing.
Lisa Quintero
Lisa Quintero
Jul 03, 2017
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These are great people and very sympathetic towards your family during a loss of your loved one......we have used Groce for everyone in our family. Thank you for all you do.
Jan Nash
Jan Nash
May 14, 2017
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Groce won me over when my friend had a stillborn and she was very young, unmarried and no money. They took care of the baby just the same. No one else (other funeral homes) would talk to her about helping. Since then all of my family goes there and that li'l babys' family as well.