Frost Marketing Communications
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When Susan founded Frost Marketing Communications, Inc., an advertising and public relations firm in 1984, she envisioned an agency with a fresh perspective - an outsourced marketing department for small and mid- sized businesses. It gave clients the advantage of having an affordable, full-time, fully staffed department.

As both an insider and an outsider, she could bring together her clients products and their customer's desires. Then, a master of arts degree in Modern Studies, the study of current culture and its underpinnings, opened an exciting world vision - The Big Idea: Thinking Through the Humanities.
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We began with advertising, included public relations, and then the world changed and an exciting new world of communications, engagement, and social responsibility was born! Today, organizations and businesses look for innovative programming, community involvement, and a fresh look at how we do business in a new 21st Century environment.
In our changing and challenging world, we find ourselves scrambling to keep up the pace, staying on the leading edge, and trying to glimpse an unknown future, every organization has one element in common-the human condition. So, as much as times are changing, people haven't.

After encountering the New Humanities, both college students and workshop participants repeatedly comment that they really thought the humanities had nothing to offer their field only to find that it had everything to offer - a fountain of fresh ideas, new perspectives, and lively conversations.The humanities are re-entering the workplace as a way of teaching seeing the big picture.
An Enemy of the People, a play written in 1882 by Norwegian playwright Henrik Ibsen, is far from being a dated work. Recently, it has seen a resurgence as productions explore the complicated relationships of governance, environment and science, media, small business interests, community interests, and even women's issues.
Why study philosophy, music, art, literature, architecture, they'll never get you a job. Could be - unless you look at them as tools for critical thinking, seeing the larger picture, and even forecasting. Re-purpose the humanities to create a second approach making them applicable studies that train our thinking powers.
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