OUR MISSION is to help companies--including advertising and public relations companies and their clients--to become knowledge-driven, rather than assumption-driven. What does that mean to you? ADM Marketing & Research Consulting and The Second Half can provide the information that will drive your strategic and tactical marketing decisions.
We will work with you to articulate your marketing and research objectives, collect and analyze the information that will get you closer to meeting those objectives, and help you decide where to go from there. ADM Marketing provides ONLY senior professionals -- no interns or rookies -- and it shows!
We will work with you to articulate your marketing and research objectives, collect and analyze the information that will get you closer to meeting those objectives, and help you decide where to go from there. ADM Marketing provides ONLY senior professionals -- no interns or rookies -- and it shows!
Services
When a client wants to increase awareness of its product or service, launch a new product, position itself in a certain way, or align itself with a well-known and esteemed organization, Research for Ink is a useful technique. ADM's network partners provide public relations expertise to devise a media plan and execute it.
OUR MISSION is to help companies understand how to communicate with Americans who are 50 or older. This population - especially the younger segment - is vastly different from previous generations, and they must be addressed in different ways. Have you been considering a marketing effort to reach out to older Baby Boomers, who are now in their 50s?
Objective: To assess the image of the companys core product category among a representative population of women who engage in nail care; and to develop benchmark measurements in advance of a new advertising campaign. Audience: Women 18 and over who use nail care products; and identified users of the client's specific product category.
I have known Ann as a research pro for a number of years and as a Board colleague at IABC for one. The longer I know her, the deeper my professional respect and personal affection grows. Ann did a benchmark study for a national client of ours several years ago that is still guiding their marketing today.
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