Drucker Group is a B2B marketing agency with a specialty in Voice of Customer research serving clients in Illinois, Wisconsin, Minnesota, Michigan and across the US. We help clients sharpen their value proposition and go-to-market strategy.
Through carefully developed market research methodologies, we help clients in manufacturing, financial services, packaging and consumer goods markets discover customer perceptions and preferences, brand growth opportunities and much more.It always pays to listen to customers. And that's why smart sellers use the Voice of Customer process to gain a competitive advantage over their competitors.
Through carefully developed market research methodologies, we help clients in manufacturing, financial services, packaging and consumer goods markets discover customer perceptions and preferences, brand growth opportunities and much more.It always pays to listen to customers. And that's why smart sellers use the Voice of Customer process to gain a competitive advantage over their competitors.
Services
For the Drucker Group, research is much more than numbers and opinions. It's a deep dive into the psyche of your buyers. When approached for their intelligence, customers open up to reveal real needs, critiques, and buying habits. Internal audits reveal real feelings and experiences that often never reach the executive suite.
Through Investigative Marketing, our insights-driven strategic process puts all your brand communications on a solid launch pad. But for PR, it provides even more than the usual fuel. Discovery and customer learning insights give our PR team a broader and deeper understanding of your value proposition, what messages best resonate with stakeholders, and what PR content makes customers really take notice.
In today's marketing landscape, online experiences reign supreme. Is there still a place for print publications? The answer is a resounding yes. In fact, many well-known brands in both the B2C and B2B spaces are developing and producing print publications. Branded publications work as a valuable counterpart to online marketing, and provide something different - a personal, unhurried, and engaging experience for audiences.
As Chicago's fourth largest bank, MB Financial had been preoccupied with completing acquisition integrations and maintaining a large portfolio of consumer and business banking products. Teams and services needed to be consolidated, streamlined and updated to be more competitive, and Small Business client acquisition needed to be accelerated through MB's 86 Chicagoland branches to grow deposits.
Full Throttle Performance Products, made by ITW Global Brands, is a complete line of automotive maintenance chemicals used at quick lubes. Part of Full Throttle's value proposition is Tech U, a unique online training program for service technicians. According to Drucker VOC research, quick lube operators want new products for today's high-tech vehicles and need more help ensuring their service techs can confidently educate customers.
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