Most marketing and advertising agencies rely on decades-old formulas where they simply swap out businesses and logos and collect their fees. We believe in strategic marketing with purpose. Where the outcome is sector leadership. Can a company move from fifth place to first in market share within the average CMO tenure of 41 months?
Yes. Market Invention is our philosophy and practice. Heck, our founder literally wrote the book on it. We seek to understand the business of your business and then get to work growing your brand to create or own your market.
Yes. Market Invention is our philosophy and practice. Heck, our founder literally wrote the book on it. We seek to understand the business of your business and then get to work growing your brand to create or own your market.
Services
There are lots of kinds of agencies that provide marketing services: brand strategy, market analytics, content and creative development, omni-channel integration, lead generation. Merit is a Market Invention agency, in that our approach uses all of the above focused on a single objective: Category leadership for our clients, regardless of what sector size they are now.
Everything here begins with our people, and we hire only the best. We cross the globe seeking out individuals and creative partners who think big, question convention, and refuse to conform. Our agency is built to build markets. Which means hiring people who think for themselves, play for the team and break convention wherever they find it.
The Merit Foundation was created to promote diversity and inclusion within the marketing and advertising industries. The Merit Foundation will clear paths for individuals in lower-income communities and schools, regardless of skin color, gender, or religious beliefs, to pursue career options in our industry they otherwise might not be exposed to.
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