PCG Digital
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PCG Digital
Did you know Brian Pasch founded PCG Digital and continues to personally educate the team? The staff is armed with his innovative strategies for automotive marketing and analytics to reimagine automotive retail with our clients. We know the auto industry is changing; if you're like a majority of car dealers, it's challenging reaching targeted audiences while strengthening your brand voice, balancing ROI goals and decreasing operational costs.

Car dealerships and manufacturers spend millions on online advertising every year but often fail to get the results they truly want. PCG's team of skilled automotive specialists will build a comprehensive strategy designed to deliver you the highest return for every dollar spent online. We're not just another marketing agency, we're your trusted partner in helping you grow your revenue with our leading automotive strategies.
Services
When was the last time you went to the second page of Google? If you can't remember, your shoppers probably don't either. Our proven strategies have helped countless dealers increase their search visibility, get discovered by shoppers in their area, and generate actionable leads. We take the time to work with you to fully understand your dealership's brand voice.
We take the time to work with you to fully understand your dealership's brand voice. Our graphics, content, and videos work together to show off your vehicles, and further engage social consumers into taking action on the ad itself. That action can lead to more traffic to your website, more local reach, or more leads.
Dealers are our people and we speak their language. We know the ins and outs of the dealership from the showroom to the service bay. You won't find a team more familiar with the business or more prepared to take on your challenges than the specialists at PCG. Our audit teams are trained directly by Brian and Glenn Pasch on how to perform in-depth audits of your digital presence, strategy, customer experience, website and CRM.
Dealers are often willing to reallocate their social media advertising budget because they aren't able to see the value as it relates to offline sales. Our goal was to create data-driven evidence to answer the question: Do social ads equal car sales? This FREE resource offers a deep-dive into the rapid changes happening in the world of automotive social media advertising!
Are your BDC's tactics outdated? Do those "old school" tactics still work or is it time to approach from a new direction? PCG's Paid Search Manager and resident BDC expert, Marija Cvetkovska, discusses with host Matt Wilson. For someone who coaches A LOT of dealers, there's no single answer to the question: How do dealers learn best?
Reviews (16)
Beau White
Beau White
Jul 14, 2021
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I own a small fence business and hired this company based off of a recommendation of someone who worked for them. Seemed very good and priced at 850.00 a month for Facebook and google advertising and was assured it may take a month or so and would gain great exposure. They couldn’t get access to my google business after months still and never had a solution although I was told everything was running good. All I ever saw as an ad was a preschool looking Facebook ad that I could have made on my meme creator app on my phone and after three months I never received one single phone call from their
David Hammer
David Hammer
Aug 11, 2019
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Tony, Meaghan, Glenn, and the entire team are outstanding! Professional experts consistently working to make my dealership better. Thanks PCG!!
Chris Haus
Chris Haus
Jul 16, 2019
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Best move I ever made they know a lot about Google paper click etc. you cannot go wrong doing business with this company I understand more about my advertising then i ever have
Christopher Cunningham
Christopher Cunningham
Jun 25, 2019
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Hello All! Caponi Here! I have had the wonderful opportunity to work with the PCG team for years. Most recently I have been paired up with Anthony Freda, a fellow Sicilian/Italian and a man who works wonders. This PCG produces nothing but the best and Anthony is no exception to that. I have had the chance to work hand in hand with Anthony and see truly how much he takes into account a relationship between Client and Account Manager. The things he has taught me and the turn around from this man and his team is second to none, PCG will always be my top dog and I will support Anthony in any future
Chris Haus
Chris Haus
Jun 22, 2019
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No better place than PCG for SEO, Google AdWords, Facebook Dynamic Ads, and blog content for our website than PCG. Their team is always on top of things for us and keeps us up to date with performance meetings every month. We recommend them to anyone who is serious about improving their company's marketing strategy.
Gil Guzman
Gil Guzman
Jun 09, 2019
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Lisa Grande and team PCG has been an integral part in keeping our digital strategy optimized for years. PCG is not just a vendor they are truly a great business partner.
Drivers Way
Drivers Way
May 07, 2019
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Michele for SEM and SEO, and Marissa for social, make a great team for our business. We're so grateful for their help. It's so nice not to have to stress over something that used to take up so much of our time and energy, that we only partly understood! These experts are very respectful of our limited time, which we really appreciate.
Scott Wideman
Scott Wideman
Mar 15, 2019
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Just finished a digital audit of a dealership in our group and found a couple nuggets to improve with our website, our analytics, our paid search, and our social strategy. Thanks to Jared, Liz, John, and Meagan for a thorough audit. I would recommend any dealership get this audit done sooner rather than later.
J. Andrew Czajkowski
J. Andrew Czajkowski
Jul 21, 2016
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Lisa, Kwasi and the entire team at PCG do an outstanding job. Whether it's SEO or SEM they work diligently to improve your results, without "ties" to your manufacturer. Their unbiased recommendations make them a true partner that you can count on. Highly recommended.
Jill LaBonne Wood
Jill LaBonne Wood
Jul 20, 2016
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Love working with Lisa and Kwasi from PCG, they are informative and knowledgeable in every aspect of Social media. Thanks for everything you do for our dealership. Jill Wood BDC Manager Statewide Ford Lincoln Van Wert Ohio
Josh Copes
Josh Copes
Jul 19, 2016
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PCG Is a great company. Working one on one with one person is the best thing you can do. Sean is very knowledgeable and will do anything we ask to make us as the client, happy! Thank you Sean and Brian for spending your Friday and Saturday with us. You've helped me more than you can imagine.
Thanks again! Josh Copes
Roddy Merritt
Roddy Merritt
Jul 19, 2016
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PCG is an amazing company!!! I love being able to work 1 on 1 with Sean. Very knowledgable about anything and everything I throw at him. I never get a no from these guys. They e helped in every area and aspect of our dealership! If you're not with pcg then you're probably losing business you don't even know you have...GET PCG!!!
Scott Mahnken
Scott Mahnken
Jul 19, 2016
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After inviting five vendors to deliver a capabilities presentation we selected PCG. We frankly didn't know much about SEO, SEM or Remarketing, but felt that the PCG team offered a unique blend of talent. Together we built a keyword and content strategy and then all I had to do was sit back and watch them execute. Within months we had keywords on… the top of the Google searches and our lead flow increased measurably. They're a good group, easy to work with, responsive and deliver quality results. We started with PCG in July 2015 and feel that we selected the best vendor in the class.
Christine Gregory Snyder
Christine Gregory Snyder
Aug 24, 2014
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Brian has a passion for what he is doing. No one works harder than him. PCG is worth the investment. Call him today. You will not be disappointed.
Jason Mitchell
Jason Mitchell
Jan 23, 2014
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Brian and his team are excellent teachers and trainers. They are not in it for the money as they have helped our dealership before and after we actually hired them. We stopped using them because they taught us you do it ourselves.
Alex Andreus
Alex Andreus
Jul 31, 2011
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I have been using the services of PCG for several years now and I have found that they always keep me ahead of the curve. They help me understand using a strategy not only for today but also down the road that will continue to pay dividends. I would strongly recommend them to help your business with all aspects of digital marketing. They also have great training programs that can help you do some of the things on your own but you will quicly see that you are better of hiring them to do it. They will do it quicker, better and for less money than you can do it on your own.