Tincknell & Tincknell, Wine Sales and Marketing Consultants, provide strategies, consultation, and assistance in wine sales, wine marketing, branding, and technology to wineries and wine-related businesses. We help wineries compete in the global wine industry with creative, new, business techniques, building brand equity, innovative marketing, and applying today's technology effectively.
If it doesn't come from the heart, the message will be hollow. If you don't imagine it first, someone else will. If it isn't inspired and creative, it won't get noticed. Each link in the marketing process - the heart, the mind, and creativity - communicates your story to the world.
If it doesn't come from the heart, the message will be hollow. If you don't imagine it first, someone else will. If it isn't inspired and creative, it won't get noticed. Each link in the marketing process - the heart, the mind, and creativity - communicates your story to the world.
Services
It takes good hearts. Jennifer and Paul Tincknell have been on the front lines, behind the lines, above the line, below the line, and between them in the wine industry. We have assisted over one hundred wineries and wine industry businesses in all corners of the world over the last 20+ years.
Common projects include start-up and launch assistance for new wineries and brands; business plans; marketing plans; brand identity development; industry research; marketing action plans; traditional and alternative packaging design; website design and implementation; marketing support materials design; strategies for national, retail, and ecommerce sales channels; media relations strategies; product development consultation; trade event staffing; retail sales training and coaching; and direct marketing campaigns.
Common projects include start-up and launch assistance for new wineries and brands; business plans; marketing plans; brand identity development; industry research; marketing action plans; traditional and alternative packaging design; website design and implementation; marketing support materials design; strategies for national, retail, and ecommerce sales channels; media relations strategies; product development consultation; trade event staffing; retail sales training and coaching; and direct marketing campaigns.
T&T works hard to be up-to-date, not just in wine and the wine industry, but by being aware of what is happening in business, tech, industry, culture, and more in our fast-paced world. We are not afraid to try new ideas, take chances, and be daring when need be. We give you our creativity, enthusiasm, and experience.
Tincknell & Tincknell has assisted start-ups ranging from the small, boutique, under-1,000-case-annual-production winery to the first US 3-liter fine wine cask, Black Box Wines, to importers importing from New Zealand, Australia, France, Italy, Spain, Israel, China, Argentina, and Romania. We have assisted dozens of businesses get their feet off the ground and their products into the market.
Business plans, marketing plans, feasibility studies, budgeting and goals, pricing strategies - we do them. We've drafted business plans for investment, to raise capital, build on an existing business, plan a pivot, study the feasibility of an idea, and to ballpark a concept.
T&T is experienced in doing audits of your business plan, marketing plan, and brand identity to help you get an accurate picture of your business, its marketing and sales operations, and its perception and positioning in the market place.
T&T is experienced in doing audits of your business plan, marketing plan, and brand identity to help you get an accurate picture of your business, its marketing and sales operations, and its perception and positioning in the market place.
T&T is your strategic partner in wine sales, be it direct, internet, national, export, air line, cruise line, or all of the above. We can assist you with development, strategy, management, analysis, and creative solutions.
Wine sales is more than just "moving the boxes", it is about developing relationships with your customers, whether they are your distribution partners, your on- and off-premise customers, or your consumers buying from trade accounts or direct from you.It is important to use your sales channels to create and maintain a cohesive brand identity that resonates with each person buying your wine.
Wine sales is more than just "moving the boxes", it is about developing relationships with your customers, whether they are your distribution partners, your on- and off-premise customers, or your consumers buying from trade accounts or direct from you.It is important to use your sales channels to create and maintain a cohesive brand identity that resonates with each person buying your wine.
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