A buyer persona (or customer avatar) is a picture of a company's ideal customer. Developing a buyer persona should be the first step in the sales & marketing planning process. While both organic and paid social haven been proven to be marginally effective on their own, a combination of both is likely to earn you the full engagement and customer base expansion that you seek.
Through color and color psychology, you can make sure your small business logo communicates your brand's message and personality to people effectively and immediately.
Through color and color psychology, you can make sure your small business logo communicates your brand's message and personality to people effectively and immediately.
Services
Touchline Marketing partners with busy owners & executives at small & medium-sized companies to establish a professional digital marketing foundation that helps build a brand, generate leads, shorten sales cycles, and increase customer loyalty.
Owners and executives partner with Touchline so they can spend less time on marketing and more time on the day-to-day business without the typical investment involved with staffing and training an internal digital marketing department.
Owners and executives partner with Touchline so they can spend less time on marketing and more time on the day-to-day business without the typical investment involved with staffing and training an internal digital marketing department.
Outsource your entire digital marketing department or augment the skills of your existing team with an additional set of hands from Touchline Marketing. For less than a cost of a single full-time marketing resource, a busy business owner or sales/marketing executive can partner with the professionals at Touchline Marketing to move their digital marketing function forward.
Enhance the social media reach of your Digital Marketing Starting Program with the Social Media Accelerator Add-On. For every published piece of content (article, lead magnet), an additional 4-5 custom social media posts are crafted and distributed 55 times in a rotating fashion over a 12 month period on LinkedIn, Twitter, and Facebook.
This full service campaign helps business owners collect valuable data about their best customers so they can construct a buyer persona (a semi-fictional, generalized, representation of an ideal customer) to determine where to focus their marketing investment without wasting time and money on otherwise failed campaigns.
Installation of retargeting code or pixel allows your company to create an audience of users that have visited your website and track actions of Facebook, Twitter, LinkedIn, and/or Google users that matter to your business. Targeting: building audiences of people who have visited your website, retargeting throughout a sales funnel.
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