A narrative/story that allows your customer to intuitively know the benefit of the product/service you offer. Everything follows the brand: logo, copywriting, website, print, social media, blog and eNewsletters. Your story/narrative/theme should have impact. A good comedian points out something that impacts you at a gut level - and you laugh because you relate.
Remember the 1984-themed commercials for the launch of Apple Computers? Or Volkswagen's iconic "Think Small" ads? Geico commercials? Super Bowl commercials? They all conveyed a unique memorable theme and we responded. Deborah is a terrific graphic designer: creative, responsive and reliable. She created an entire new graphic identity for us - logo to signage to literature, capturing the essence we needed to convey.
Remember the 1984-themed commercials for the launch of Apple Computers? Or Volkswagen's iconic "Think Small" ads? Geico commercials? Super Bowl commercials? They all conveyed a unique memorable theme and we responded. Deborah is a terrific graphic designer: creative, responsive and reliable. She created an entire new graphic identity for us - logo to signage to literature, capturing the essence we needed to convey.
Services
My name is Deborah Laux and I'm the principal of Roses Road. One of my great passions is sculpting. I experience joy when someone comments that I have captured the emotions and personality of a person or animal who is profoundly loved. Many perceive graphic design as simply the creation of attractive visual images - just as sculpture is perceived as a process of replication.
All things being equal, good marketing communications will move customers to your product or service. Your great customer service will keep them loyal. Our success is measured by your growth. Because I'm competitive by nature, I must ensure that my skills, and the services I offer, keep you a step ahead of your competitors.
A narrative/story that allows your customer to intuitively know the benefit of the product/service you offer. Branding can be best defined as creating a narrative/story that allows your customer to intuitively know the benefit of the service and/or product offered. Branding creates the attraction. The sculpting of this narrative begins with identifying the personality of your business.
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