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At Rancho Santa Fe Cosmetic & Family Dentistry, we do dentistry differently. Simply put, our goal is to change your expectations of the dentist. From our in-room high definition televisions, heated towels, and massaging dental chairs, to our advanced diagnostic imaging and brand new dental and sterilization equipment, you demand the best, and so do we.

We also understand that it's the human element most lacking from dentistry. As a patient of ours, you aren't just a patient when you're in our office. You will always receive the highest quality of care and have a direct line of communication Dr. Novicio, whether you prefer to reach her by text, email, or her personal cell phone.
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Please feel free to contact us using one of the options above, or you can make an appointment request below and we'll reach out to you. Insurances we accept can be reviewed here, but we work with all major PPOs. If you have any questions about us, your treatment, or anything else, please feel free to let us know!.
We'd love to make your teeth look great! You can view a small sample of the work performed on our other patients below. All the work portrayed is work actually performed by Dr. Jennifer Dean. It is extremely common in dentistry for pictures to be purchased from third parties and used as 'representations' of what the results of a procedure can look like, but are not representative of that specific dentist's work.
Have a question about whether or not you're covered? Please call us at (858)367-3058 or email us at ContactUs@rsfdentist.com and it would be our pleasure to confirm your coverage. If you don't have insurance, that's okay too. We'll work with your specific needs and within your budget to ensure your satisfaction.
We want world-class dentistry to be within reach of everyone. That's why we created our affordable membership options. Our membership has no waiting period, no annual maximum, covers all of your preventative care, and provides a discount on all services including general, restorative, and cosmetic treatments.
Built in 2017, our dental office features state-of-the-art diagnostic, sterilization, and cosmetic technology, low-radiation x-rays, the highest quality materials available, and amenities like massaging chairs, hot towels, high-definition televisions, snacks and beverages, and private operatories. We refuse to cut corners in order to ensure the highest quality result for each and every patient.
Reviews (10)
Kathy Rogers
Kathy Rogers
Oct 14, 2021
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Great staff, my cleaning was thorough and very comfortable. Dr. Novicio was patient and explained her philosophy, which was exactly what I wanted. Had a great experience!
Geoffrey Leist
Geoffrey Leist
Oct 03, 2021
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I hadn't been to the dentist in many years so I was worried. My first visit was a good experience and I've been back here a few times for filings and a crown.
Bert Cabello
Bert Cabello
Sep 25, 2021
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Excellent location and building amenities. The dental clinic says it all from comfy chairs and the surrounding including refreshments like bottled water, instant hot coffee, and snacks. Dental equipment looks new and considered high tech including patients’ video on the ceiling! Dental staff are courteous, helpful, and hospitable! I haven’t been to a classy dental office and services until today. Please maintain and continue to improve as needed particularly in dental technology! Keep up the good work everyone! Congratulations!
Michelle Vergne
Michelle Vergne
Dec 11, 2020
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We love Dr. Jen. She is great with my kids. My daughter had to have teeth pulled and she extremely gentle and patient. She always follows up with a phone call. We drive all the way from Santee but it is worth it. She takes my insurance and the staff is super helpful and friendly.
Brian David
Brian David
Nov 13, 2020
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Was referred to Dr. Jennifer Dean's practice by Dr. Christopher Rhoades and wholeheartedly believe it's the best practice in southern California. Professional staff and absolutely exceptional service. It's a rarity to come across a dentist that is consistently compassionate and honest. I've had dental crown work and get routine cleaning/checkups for my son and I. Dr. Dean is easy to communicate with, is always there for you, will educate you about your dental health, and practices with an honest conservative approach. Treatments are thoroughly explained, options for care are clearly detailed and
Katie Ressa
Katie Ressa
Oct 17, 2020
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Dr. Jen and Stephanie were amazing! My entire experience was wonderful. The office is beautiful and they have massage dental chairs and Netflix to watch while you get your treatment. Dr. Jen is very thorough, which I very much appreciate and she takes the time to explain to you what’s needed and why it’s needed. I know how hard it is to find a good dentist and I’m really so glad I found them!
SiriDev Tara
SiriDev Tara
Oct 11, 2020
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I have major dental phobia after several painful experiences elsewhere and am soooo grateful I found Dr Jen. She eased my mind and I’m not overwhelmed with my treatment plan. I hadn’t had a cleaning in years, Dina her hygienist was so gentle but very effective. Amazing. I’ve scheduled future appointments to get back on track and am pleased with the membership system they have in place, I’ll save a lot of money. Loved the Netflix to zone out to while in the chair. Great parking. Covid protocols in place, I felt completely safe.
George Thomas
George Thomas
Sep 10, 2020
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Extremely clean and nice new dental office with all the latest and greatest equipment. I don’t currently have dental insurance, but they offer two visits per year for $379, which includes X-rays. The doctor and staff were terrific, and very thorough. Easy to book first appointment online. Plenty of parking in a new shopping complex just a few miles east of I-5 and Via de la Valle in RSF.
Elliana Araujo
Elliana Araujo
Jun 02, 2020
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I cannot speak highly enough of Dr. Jen and her whole team at RSF Dentistry. I walked in as a new patient, and was pleasantly surprised at every turn by how friendly, efficient, and informed everyone I worked with was. Rather than being breezed through some technical jargon and hurried on to a hygienist, Dr. Jen took the time to walk me through my x-rays, explain her concerns and observations, and then show me those same points via camera. Since it was my first appointment, she even did my cleaning herself. I have never felt so informed walking away from a routine exam/cleaning. I’ve never been
Chris Waters
Chris Waters
Jul 08, 2018
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This is seriously the best dentist office I've ever been to. The service is next level and there are TVs on the ceiling above the chairs
Here is my last experience:
I sit down, pop on Parks and Rec via netflix on the overhead TV, Dr. Jenn goes through the usual check up, then pauses the show, gets out and little camera wand, changes the channel, and actually shows me what my teeth look like! ON THE TV!
Never before have I actually been able to see what the dentist sees! She showed me where the are areas of concern and also where my one cavity was. (i don't brush enough).
It was such a wild