Lucid Advertising
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Lucid Advertising
Lucid is an Addy Award-winning, full-service, data-driven marketing and advertising agency. Lucid's approach to logo design involves incorporating three relevant elements to create a unique mark. With Hanto + Clarke's logo, we used Don Hanto's and Mike Clarke's initials along with a dimensional rendering of a construction beam to represent the industry, and we combined them to form a striking icon.

Hanto + Clarke, general contractors who provide design-build services for commercial spaces, needed a conceptual collateral piece to showcase the scope and quality of their work. Beautiful photography supported by micro copy and creative headlines across three double-page spreads brought the firm's vision to life in a compelling brochure.
Services
President Mike Morse had a vision when he set up shop in 2006: help local clients create advertising campaigns that increased brand worth. Lucid Advertising quickly expanded with a national footprint to a full service traditional and digital marketing agency. With more than 12 years behind us, we have the experience to know what works.
The secret of Lucid is no real secret: It's the people. Mike Morse went out and hired really great people - creative, professionals who love what they do, know what they're doing, and are a joy to work with. And when we all work together, "great" becomes "exceptional." If it sounds simple, it's not.
Lucid Advertising is an amazing company. Their workforce, their team that they have are just phenomenal people. I had the wonderful opportunity of actually meeting them when I first came here and got in practice in 2004. I was in private practice as a new urogynecologist in the area, and back then, the plan and the whole paradigm was to create a website and use that website to do your marketing.
The agency account coordinator provides administrative and customer service support to account executives and head of the department. They assist in the day-to-day administration of marketing and advertising initiatives to attract potential customers and retain existing ones for the agency's clients.
Customer reviews have an unprecedented power to drive a person's perception, either positively or negatively. Have you checked in on your reviews recently? If the answer is no, let Lucid Advertising handle this important task for you. Our team members are experts at reputation management, driving positive reviews and mediating negative ones.
Reviews (3)
Benjamin Murphy
Benjamin Murphy
Jul 05, 2019
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The entire Lucid team is professional, hard working, and they truly care about their clients. Since engaging Lucid to help with our online presence, we've seen an increase in driving prospective clients to our website as well as helping us further define our market through the web. We're truly thankful to have such a great team working alongside our company to help our digital marketing.
Anthony Gonzalez
Anthony Gonzalez
Jun 09, 2019
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Our company has gained so much marketing and advertising insight since working with Lucid's team! Every team member go's above and beyond and we have happily referred clients to them! Across the board, Lucid is knowledgeable, reliable, and professional. We will gladly continue to work with and refer business to Lucid for years to come!
Primal Nosh
Primal Nosh
Nov 16, 2018
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We love the work Lucid has completed on our website! The flow is better, ease of use has improved, and our Google ranking is now at the top!