Direct Sign Wholesale
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Direct Sign Wholesale is the largest dedicated channel letter producer in North America. We are Denver, CO-based and have been in business since 2002. Our #1 goal is to give sign retailers a high quality letter product and exceptional service so they can deliver their customers a premium experience.

As a channel letter manufacturer, we see ourselves not as a vendor, but as your partner, with competitive pricing and the ability to produce letter projects of any size from a single set to 500 or more, shipped to any location in the U.S. or Canada. Our technology and dedication to process, protection and documentation ensure that your wholesale channel letter projects are completed and shipped on schedule.
Services
Channel Letter Signage does not have to be just letters. Many customers don't know they can add their logo as well. To further brand their business and make a bigger visual impact, talk to your customers about channel letter logo boxes. A separate element, a logo box, sometimes referred to as a contoured channel letter or a contoured logo, can display a logo or an intricately written tagline.
Front lit channels are the most common type of channel letter and they draw attention during the day or night. Front lit channel letters use lights to illuminate the face of the letters. This is done with a translucent acrylic face and lights that shine from within the letter itself. Front lit channel letters are the most common type of channel letter and they draw attention during the day or night.
Reverse channel letters are used by clients who want an impactful and classy look for their signage. Often called "halo" or "backlit" letters, reverse lit channel letter signs are mounted away from the wall, causing the light to form a halo effect behind the sign. The distance from the sign to the wall they're mounted on enables the halo of illumination around each individual character, helping the reverse lit channel letters to stand out.
Open Face channel letters are an excellent choice for businesses that need a highly conspicuous night signage presence, such as restaurants, nightclubs, and bars. Neon is the illumination source for all open face channel letter signs, and the neon is actually exposed instead of being encased behind colored acrylic.
Front and back-lit channel letters create striking illumination for channel letter signage. If your client is looking for a dramatic illumination on their sign, our front and back lit channel letter sign might be the perfect option. Rather than just being lit from the front or from the back, the effect is slightly different and more dramatic than illuminating from either side.
Reviews (10)
Instasigns
Instasigns
Dec 01, 2021
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Direct sign wholesale is by far more efficient then other suppliers we have used in the past. Thanks for the great service you provide.
Muhammad Ateeb
Muhammad Ateeb
Nov 27, 2021
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The most proffessional guys i ever came across with , they knows the value of your time & money.
Roxanne Keeton
Roxanne Keeton
Oct 02, 2021
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I have worked with DSW for 5 yrs. and have had the utmost wonderful experience with their customer service and quality products. I will continue to have them as a part of my team.
Joshua Teter
Joshua Teter
Aug 28, 2021
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Jimmy in the front office is the biggest tool you will meet here. You, as the customer, are the biggest inconvience in his day, at least that's how he acts, nor does he care about being polite in any way shape or form. Couldn't imagine being a coworker with this guy. Any company that cared about customer service and satisfaction would let him go.
Alicia Kriebel
Alicia Kriebel
Aug 14, 2019
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Mitch Barnett, Lead Project Manager, gets an A+ in customer service in our book! He is solution focused and his attention to detail is greatly appreciated.
Thanks Mitch! -Image360 West-Knoxville
Jason Maes
Jason Maes
Jun 25, 2019
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Every other sign place I've worked at, that has dealt with Direct knows their signs are the poorest quality in the industry. The only reason anyone would like their work is because they have no reference for what a sign should look like. The owner and managers of this place have never actually built a sign themselves and refuse to promote or hire people with sign building experience so they continue to pump out poor work. Remember people, you get what you pay for and that works for signs too.
Emily Butko
Emily Butko
Jan 29, 2019
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The absolute highest quality wholesale channel letters you can get. They ship anywhere in the U.S. and even Canada (Luckily for me!) Quick Turn around, and no hassle what so ever! excellent support and customer service! 10/10/ would recommend to anyone in the sign industry!
Jennifer McLeod
Jennifer McLeod
Jan 27, 2019
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We use DSW often @ my work & they always do a great job & are very time efficient. I would recommend them to anyone looking for channel letters.
James Briggs
James Briggs
Jan 19, 2019
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I've ordered a dozen signs over the years from this place. They get 2 stars for the product quality, it's everything else that is poor. The estimators never seem to understand what they're supposed to do, they ask questions that have answers to in the original email/artwork, then circle back and realize the answers are there and pro long an easy estimate process.
This specific order we ordered 3 matching non illuminated signs. Once sign is ordered we go to a project manager for remainder of job. Our card gets charged for balance 10 days later, but we never received an email or call order was ready
Michael Bryson
Michael Bryson
Nov 26, 2017
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Absolutely amazing service, fast responses, and worked so well with my deadlines. I was working with two other channel letter suppliers to get samples in for our stores nationwide, and DSW was by far the easiest to work with!