From insight to realization, we build meaningful brands, deliver innovative products and create game-changing experiences. MINIMAL is an award-winning design and engineering firm with a decade of experience creating innovative products, building meaningful brands, and bringing game-changing experiences to life, from insight to realization.
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MINIMAL was founded in 2007 by Scott Wilson, former Nike Global Design Director and one of TIME magazine's and Fast Company's Most Influential Designers. Recipient of the Smithsonian Cooper-Hewitt National Design Award, an honor bestowed on the top designer in the country, he and his team of award-winning, diversely talented design professionals are forever looking for opportunities to create new categories and elevate existing ones.
Working closely with our clients and partners, we identify strategic consumer-focused opportunities, and design iconic brand-building solutions that emotionally connect with users. Whether creating new categories and brands or breathing new life into established ones, we are focused on creating a culture of sustainable innovation with every client.
We are a collection of cross-disciplinary design risk-takers and doers infused with entrepreneurial drive. Disrupting the norm, creating meaningful change and delighting the user is our passion. It's embedded in our DNA and our unique hybrid business model that combines consulting with venture partnerships and our own self-incubated house brands.
