Roc Insurance Service
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Medicare planning is what we do! It's a complex program with so many rules it frustrates people to no end. We'll simplify the process, guide you every step of the way and ensure your transition into Medicare is done right, without any additional cost to you, as the insurance company of your choice provides our compensation.

A confidential one on one consultation with our expert advisory team will put your mind at ease. When you work with ROC Insurance Services, you benefit from the collective wisdom of a core team of experts who bring a wide spectrum of risk management experience to the firm. The one thing we share in common: Our commitment to putting clients ahead of insurance providers.
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Founded in 2012 and headquartered in Rochester, N.Y., ROC Insurance Services, Inc., is an independent insurance consulting firm working directly with consumers and employers to provide objective advice, simpler research, and customized plans. When you work with ROC Insurance Services, you benefit from the collective wisdom of a core team of experts who bring a wide spectrum of risk management experience to the firm.
Richard Grossmann is pleased to announce that ROC Insurance Services has partnered with Medicareful to assist his customers with their Medicare needs. Understanding Medicare benefits should be simple. We broke down Medicare Parts A, B, C, and D, so you can spend less time figuring it out and more time living your life.
If you're nearing eligibility for Medicare, you already know how quickly healthcare costs are rising and coverage is evolving. Medical care will likely be one of your biggest expenses in retirement. Poor decisions now have long lasting consequences. Sound choices-made with an expert advisor at your side-will help you avoid mistakes and costly penalties that add up to big money, let alone aggravation and grief.
Reviews (2)
Gail Boorum
Gail Boorum
Oct 27, 2021
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Last year before I signed up for a Medicare plan I went to see Mr. Grossman. He was extemely knowledgeable, friendly and efficient. I signed up for a plan right then. This year I attended one of 10 (yes 10) seminars that the company offered to update clients on Medicare plan changes. I chose the virtual presentation. It was the last presentation, and was thorough and extremely helpful. I thought I didn't really need an update, but I learned about several benefit upgrades that I wouldn't have known about. Thank you ROC insurance!!!!
Bernie Lehmann
Bernie Lehmann
Aug 19, 2018
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Rick and the crew at Roc Insurance have guided my wife and I through the morass which is Medicare with skill and thoughtfulness for several years. We go back every year for a review and a well advised update. We are happy to refer friends to them and highly recommend their services.