The Guerra Group Inc. is the umbrella corporation for The Guerra Group Advertising Agency and Pat G Tuning. We are a full-service marketing agency that integrates the disciplines of advertising, public relations, website development, promotions, sponsorships, and events to best serve the unique needs of our clients.
We take a common-sense approach to marketing. We put ourselves in the shoes of our client's target audience and speak to them in a way they'd like to be spoken to. In other words, we tell them very quickly "what's in it for them". We have two main objectives when marketing our clients. First, we make sure that the target audience knows who the ad is for (branding) and second, why they should do business there (what's in it for them).
We take a common-sense approach to marketing. We put ourselves in the shoes of our client's target audience and speak to them in a way they'd like to be spoken to. In other words, we tell them very quickly "what's in it for them". We have two main objectives when marketing our clients. First, we make sure that the target audience knows who the ad is for (branding) and second, why they should do business there (what's in it for them).
Services
When Patrick began handling our advertising in 2001, our Chevy store was #4 in Indianapolis. Through consistency and solid creative, our dealership has grown to be the #1 volume Chevy dealer in the entire state of Indiana for the past 3 years! While Ford was down over 30% nationally in 2008, Bay City Ford grew 158% in the same year.
Once these questions are answered, we establish budgetary goals, then plan the most cost effective media that achieves the best return on investment. Notice the media plan comes after the creative discussion. A media buy is most effective after you know who you're going to reach and what you're going to say to them.
Effective copy writing is the key to any successful campaign. While it's important to be humorous or memorable, we never forget that at the end of the day, you need to sell your product. The consumer will always ask "what's in it for them" and in every commercial, we answer it. The copy writing process starts with a full brief by the client, an overview of the market, and an audit of past media campaigns.
The Guerra Group is geared to produce very high-end audio, video and print projects at very affordable prices. While some of our work is produced in-house, much of it is produced by our team of "go to" people that we have trusted for years. These are some of the finest audio/video/print production people in the business.
Image, reputation and placement are three of the most important factors a company must be experts at. With the Guerra Group, the experts have come to you. We not only understand first hand how important these factors are but, we know exactly how maintain them in the eyes of consumers. At The Guerra Group, we produce advertising with every detail of our clients' company in mind.
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