Long run or short run, offset printing can provide the most economical process for engaging your customer and prospects. Digital Printing has added a new dimension to printing that offset printing could not fill. The technology enables high quality imagery for small quantities. Technology is changing the way we do business and printing is evolving at a rapid pace.
Your company should partner with an organization that is skilled in optimizing the manufacturing process and leveraging the fast-paced technology driving the graphic arts industry. It's important that the company you partner with has a deep understanding of document management and the solutions that will enhance your brand and save you money.
Your company should partner with an organization that is skilled in optimizing the manufacturing process and leveraging the fast-paced technology driving the graphic arts industry. It's important that the company you partner with has a deep understanding of document management and the solutions that will enhance your brand and save you money.
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Long-run or short-run offset printing can provide the most economical process for engaging your customers and prospects. Neuroscientists have found that ink on paper engages readers longer than digital content, and they found that there is a subconscious desirability that digital cannot match. Additionally, after a week, test subjects showed a greater emotional response and memory for the printed piece.
Digital Printing has added a new dimension that offset printing could not fill: short-run, high-quality printing at a cost that makes sense. Digital technology enables high-quality imagery for small quantities without the time-consuming and costly setup encountered on a traditional offset press. In a digital workflow, a PDF is the driving force that contains all the vital information needed to print the job.
Labels are everywhere and an integral part of our lives. They give us important information that our society cannot live without. For instance: beware, there's poison in this bottle; or what to do if you accidentally drink it, or come in contact with the content. It tells us how to use a product properly and safely.
Kennington delivers a wide range of services that can reproduce text and graphics on nearly any substrate, at any size, and in any quantity you need. We can provide the means of communicating your message for every possible environment you can imagine or create. Our image quality and color consistency maintain the fidelity of your brand over our wide range of printing services.
According to the Direct Marketing Association, direct mail is alive and well. It's still one of the best channels for achieving high response rates and ROI. Overall, the DMA found that direct mail's response rates are actually anywhere from 10 to 30 times higher than that of digital. Over the past 30 years, direct mail has been an important segment of our printing business.
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