Ernesto's Jewlery
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Ernesto's Jewlery
Family-owned and operated, Ernesto's Jewelry has provided New Braunfels and the Texas Hill Country with engagement and wedding ring guidance for decades. Explore our incredible selection of fine jewelry today. At Ernesto's our commitment to you begins the moment you walk through the door. From jewelry repair to free cleanings, diamond upgrades, and custom design work, our gallery is the premier spot for all of your fine jewelry needs.

Ready to let go of pieces you may no longer need? Cash in your buried treasure at Ernesto's. Since 1981, we've offered top dollar for all gold, silver, platinum, coins, and precious stones. Birthday's, weddings, anniversaries, or just Sunday brunch, Ernesto's offers jewelry for every occasion.
Services
Ernesto's Jewelry is a full-service fine jewelry store that has proudly served the heart of Texas as the leading bridal specialists since 1981. We take pleasure in providing a memorable shopping experience-as special as the person you are shopping for. Ernesto's Jewelry is located in New Braunfels, close to San Antonio and Austin in the beautiful Texas Hill Country.
As New Braunfels' full-service jeweler, we provide on-site jewelry repair, free cleanings, appraisals and more. Our showroom features certified loose diamonds and bridal jewelry including hundreds of unique engagement rings and wedding ring sets to choose from. We also carry fashion pieces, gemstone jewelry, pearls, watches, and estate jewelry.
It's one of the most exciting times in a couples life, the merging of two lives and the beginning of a future together. At Ernesto's, we share in your excitement! Our substantial bridal inventory allows for a variety of options while our custom design department can add a personalized touch to your engagement ring.
Just the right piece of fine jewelry is one of the best ways to pull an outfit together. Whether it's a necklace to accent a top, a bracelet to add a touch of flair, or a matching ring and earring set to add subtle style, Ernesto's Jewelry offers a selection for every occasion. The uniqueness of our rings is an attribute we strive for, as we hand select our inventory to provide you with options that suit your lifestyle.
A fashion staple, necklaces are a great way to transform any outfit for any occasion. From pendants to diamond necklaces, our inventory includes an array of fashion pieces and more! Experience the look and feel of our jewelry firsthand; meet with an Ernesto's consultant and watch your vision come to life.
Reviews (23)
Oscar Arreguin
Oscar Arreguin
Dec 30, 2021
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Thank you so much for the help. Cherokee was amazing at explaining all about the diamonds. After going in and out of the place I never felt the pressure from her to make a sale. It was an amazing experience thank you so much for helping me find that special diamond for that special person in my life. Gray customer service I will definitely go back and spend my money with friendly people and helpful. Ernesto was amazing and stopped what he was doing to come shake my hand. That says a lot. Thank you all so much.
Mike Denogean
Mike Denogean
Dec 21, 2021
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The absolute worst . Do not spend your money here. Mark up is beyond terrible and they take advantage of you. Please for the love of God shop elsewhere!
Brooke Salinas
Brooke Salinas
Nov 23, 2021
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I sold some jewelry here today. I think what they offered was fair, but Emily should never be in customer service. She is so rude. She acted so put out that I did not want to leave my jewelry with them while I decided what I wanted to sell. She said I would be causing them more work and they would probably be too busy to help me when I came back. 🙄 She was even more rude when I came back. Kelly was very nice, but it only takes one to ruin your experience. I reluctantly went ahead and sold them 2 pieces because of what they offered me and took the rest elsewhere, but will not be having them do
Dianne White
Dianne White
Oct 31, 2021
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I have a 30 year old sterling silver bracelet that broke near where stone is and they repaired it. Did a great job, can't even tell where it broke. Also had my wedding rings resized here. They always do a great job!
Dustie Pappas
Dustie Pappas
Oct 18, 2021
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Took my wedding set in for repairs that had been done previously by another company. Ernesto's was able to fix everything the other company had messed up and my rings came out looking better than I could have ever hoped for. They have earned all my business from now own.
Letta B.
Letta B.
Sep 23, 2021
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A very helpful and friendly store. They made matching wedding rings for my husband and I and when they didn't fit after making them, they immediately fixed them. I also went in to have a necklace repaired and they did it very quickly and with great friendliness. I will definitely go to them for any jewelry that I want to purchase or any help with my existing jewelry.
Chad Wiley
Chad Wiley
Jul 31, 2021
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Working with Ernesto's Jewelry to create an engagement ring was an amazing experience. Their new showroom is beautiful, the staff is friendly & knowledgeable, and they made the entire experience as easy as possible. The ring turned out beautiful and my fiancé loves it!
Would highly recommend Ernesto's Jewelry.
Kelley Rush
Kelley Rush
Jul 19, 2021
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I went in there to sell a gold rope chain. I know it was worth almost $700. I bought that chain many years ago for my husband from a very good friend who owns a jewelry store in San Antonio. I knew it was 14 karat gold yet they told me it was only 10 karat and they offered me less than $200. There was another gal in there that had a beautiful 18K gold chain they took it in the back and came back and said no ma’am it’s only 14 karat gold. I’m not sure why they had to be untruthful but they lied to both of us. I will never step foot in that door again.
Christian Lauren
Christian Lauren
Jun 14, 2021
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I can not say enough great things about Ernesto's Jewelry. When you arrive you are greeted with a smile & such good information from the employee helping you. After shopping with my fiancé for my engagement ring I knew we had made the right choice. My coworker referred us and since then I stop by to get my ring cleaned and check out other beautiful pieces they have to offer. I would like to mention they have awesome customer service through their social media accounts. They respond quickly and sometimes do fun give always. That says a lot about a business with quality jewelry. I recommend them
The Chaotic Wordsmith
The Chaotic Wordsmith
May 02, 2021
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Such amazing, friendly, prompt service. Staff is extremely helpful. Definitely worth patronizing. Worth the money for repairing or resizing jewelry. They made my grandmother’s ring fit and they made my mom’s navy ring look brand new.
Ray Gabriel
Ray Gabriel
Apr 21, 2021
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I purchased my wife's engagement ring from Ernesto's almost 20 years ago, and we recently asked if they could upgrade the ring and add a couple of wedding bands with some additional diamonds. Suzanne at Ernesto's helped us through the whole process and did a fabulous job with the design and getting it implemented. Ernesto himself even stepped in to make sure the ring came out beautiful and at the highest quality.
I can't say enough about this business and the quality of work they do while being extremely professional and personable. I highly recommend them and will continue to use them in the
Shelby K.
Shelby K.
Mar 13, 2021
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This is such a fantastic shop! If you're shopping around for engagement rings (or really anything!), the selection they have here is huge and varied. The staff here, especially Jade, is so sweet and helpful. Jade never rushed me and my fiancé trying on wedding rings, even though they were approaching closing time. She was very knowledgeable about the ring he eventually chose, making sure we knew how to take care of it and how to expect that type of metal to behave through the years. We felt so confident in buying the ring right there because he was able to try on SO many different styles
Zach D.
Zach D.
May 30, 2020
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Came in to get my fiancé's ring appraised for insurance purposes. I had a ballpark of what it was worth but I was very happy with what they appraised it at. It was very easy and was told up front what it would cost. No issues would recommend for appraisal purposes.
Marian R.
Marian R.
Feb 02, 2020
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My husband had to have his ring cut off because he got stung by a bee and the finger was swelling. It was Saturday afternoon so I figured we'd have to go to the ER but then I thought let me give ernesto's jewelry a call. Yes they would cut it off..! So away we went. The jeweler who cut off the ring was very kind. Afterwards he told us no charge! He said "well you got to get it fixed so we hope you come back to us.". Very kind, courteous people. We actually did go back to Ernesto's to get it fixed because of the excellent service the first go around. So we were able to
Melisa K.
Melisa K.
Nov 26, 2019
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Ernestos Jewelers in New Braunfels Texas has the most arrogant owner. He had the audacity to insult my husbands intelligence. We will be spending our money elsewhere. Evidently Ernie doesn't need our business. We will be purchasing at a more reputable jeweler in San Antonio .
Pat E.
Pat E.
Jun 02, 2018
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Very bad experience. I felt belittled and talked down to. I won't mention the salespersons name, as I feel like everyone can have a bad day.
Alex B.
Alex B.
Apr 30, 2017
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Recently I did some business here at Ernesto's Jewelry Factory after being recommended to try it out and I was pretty disappointed. I had taken in a David Yurman Classic Cable Cuff Bracelet with Amethyst stones, 14k gold and sterling silver that I wanted to sell to them. On the actual David Yurman website, the bracelet is priced at $775. Now I wasn't planning on getting that exact price for the bracelet by any means, but I was at least hoping to get maybe $275-$400 for it. I had gone all around San Marcos trying to find a place to buy my bracelet for a fair price, but wasn't having
Tino F.
Tino F.
Mar 20, 2017
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Came in to have my watch batteries changed out. Fast, friendly service. They even referenced another business that provided the service. They gave me a good first impression. Of course, I stuck with them.
My wife thought I was there to get her new jewelry. Maybe next time.
Kristen N.
Kristen N.
Dec 31, 2016
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What a nice store!! They have beautiful jewelry and if you want to have something custom made Ernesto's can help you!! They are a full service jewelry store with friendly staff willing to help!!
We dropped by to get our jewelry cleaned, change a watch battery and buy a little necklace and we left very happy!! Great place to shop for all your jewelry items and repairs!!
Colin M.
Colin M.
Sep 12, 2016
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I worked with Stephen, who's genuinely friendly and knowledgable service helped the search for an engagement ring a lot!! He ultimately helped me design and custom build a ring, since I wanted sapphires on either side of the diamond.

I searched around a lots of other places during this process, and am very happy that I chose Ernesto's! The service is what made the difference. I cannot speak highly enough of their entire process, and particularly of Stephen's patient help!

Thank you!!
Oliver D.
Oliver D.
Mar 23, 2016
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We enjoyed the meal even when we had to take it to go unexpectedly! Ernesto greeted us graciously and waited on us personally. The salsa was delicious and the margarita was very good too. I ordered the ceviche and it was good but not nearly as good as the fried oysters. Good God those are good! Avocado soup? I think it was, was also unique/tasty.

As for our takeout entrees? I'd say they prob would have been better in the restaurant and not in styrofoam for 30+ min. Next time we will prob just find a sitter :-)

If there was one complaint, I'd say the bill was a little unexpectedly
Lydi C.
Lydi C.
Jul 31, 2015
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We are so insanely happy with the service we received. We worked with Monica for 4 months to find the perfect engagement ring via phone calls and texts due to us being in Miami. Their patience, knowledge, timeliness and support is worth a million bucks. We would recommend them in a heartbeat!
Daryll B.
Daryll B.
Dec 17, 2013
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Top notch jeweler--very professional staff who attends to your every need. Recently, bought a Pandora charm and I was impressed with the store. It was clean, guarded by a real cop, and for the holiday season, they have a table set up with a punch bowl, gourmet cookies, Chardonnay wine, Starbucks coffee, and mixed nuts. Very nice!
This store is in the New Braunfels Marketplace shopping center.
Daryll