For more than fifty-five years, Rogers Ford/Lincoln has served the Midland community providing quality new Ford cars, trucks, and SUVs. We also provide a wide selection of pre-owned Fords and used cars of all makes and models. Rogers Ford is a full-service dealership providing auto financing as well as auto service and repair to customers from Midland, Odessa, Big Spring, Lamesa, and all over the Permian Basin and West Texas.
Rogers Ford is a locally owned family business that was started by Bill Rogers in 1964. As the son of an automobile dealer, Bill was well versed in the business when he moved to Midland, Texas in 1955 as General Manager for Murray Motor Co. After Bill opened his own dealership, he moved Rogers Ford to the current location in 1966.
Rogers Ford is a locally owned family business that was started by Bill Rogers in 1964. As the son of an automobile dealer, Bill was well versed in the business when he moved to Midland, Texas in 1955 as General Manager for Murray Motor Co. After Bill opened his own dealership, he moved Rogers Ford to the current location in 1966.
Services
Not all buyers will qualify for Ford Credit financing. 1.9% APR financing for 60 months at $17.48 per month per $1,000 financed regardless of down payment. Residency restrictions apply. Offer expires 10/31/21. See dealer for details. Get a $100 rebate by mail or earn 20,000 FordPass Rewards bonus Points with the purchase and installation of four Motorcraft or Omnicraft tire pressure monitoring sensors.*
Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied.
Do you need to service or repair your Ford around Midland, TX? Choose Rogers Ford for all your Ford maintenance and repair needs. Whether you purchased from us or not, whether your Ford has taken you 10,000 miles or 100,000 miles, our factory-trained technicians are ready to handle it. You can even schedule your service online with no delay.
There are no vehicles that match your search criteria currently available online; however, there may be one available in-store. 1.9% APR Financing for 60 mos. Example: 2021 Ford Expedition XLT. WAC. Not all buyers will qualify for Ford Credit financing. 1.9% APR financing for 60 months at $17.48 per month per $1,000 financed regardless of down payment.
First Responders Appreciation Cash (PGM#37868) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of an eligible new 2020/2021/2022 Ford and Lincoln vehicles.
Not available on Ford Mustang Shelby GT350, Mustang Shelby GT350R, Mustang Shelby GT500, Mustang Mach 1, Ford GT, F-150 Raptor, Bronco, Bronco Sport, Mustang Mach-E and Lincoln Continental Coach Doors.May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only.
Not available on Ford Mustang Shelby GT350, Mustang Shelby GT350R, Mustang Shelby GT500, Mustang Mach 1, Ford GT, F-150 Raptor, Bronco, Bronco Sport, Mustang Mach-E and Lincoln Continental Coach Doors.May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only.
Reviews (16)
Floyd R.
Jan 07, 2022
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I use the Fast Lube service because I run a Hotshot truck and time is money. The folks in the Fast Lube department are great. They get you in, serviced, and back on the road fast. Both times that I have used their service I was in and out in under an hour. The people are friendly, courteous, and professional...
Jerry Merrill
Dec 28, 2021
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Took a F250 Diesel truck to them that was not running. After a month and half of nothing and very little communication with the service advisor, they still have not worked on it! Tried calling the service manager several times but they would never return my call. Very frustrating. I am having it towed to another automotive shop that can get it running. I would not recommend this place for service.
Denise Nonya
Dec 19, 2021
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This last time I brought my suv in, they didnt do the tire rotation that the paperwork said had been done. When I called the next day to ask them about it, they scheduled a mobile mechanic to come next day and check everything that was said to have been done previously. In the end my tire rotation was completed and everything else had been done. They threw in a complimentary oil change for the trouble. So even though it wasn't done right the first time I still give them 5 stars for doing all they could to make it right. And I've never had a problem with this place prior to this.
Peter McCormick
Nov 27, 2021
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R. Terrapin W.
Sep 04, 2021
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Thad Gallegos
Aug 19, 2021
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Recently bought a 2021 F150. With less than 3,000 mile on it. I am already having issues with the temperature controls. I was told when buying a brand new vehicle that while it’s under warranty I could send it in and get loaner while it’s being worked on. Since this dealership doesn’t do appointments and you have to drop your truck off and wait a week out to get it worked on, I am without a Truck to go to work. I have called daily asking if there is a loaner truck in, and am told every day there’s not. They refuse to call you when one comes in because it’s against their policy. Two months
Rocky Valdes
May 15, 2021
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Lucy Hernandez
Apr 21, 2021
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Plur Wulf
Apr 17, 2021
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Peter in used cars, 👍
I don't usually give 5 stars, especially because dealers don't give real value for trade ins, instead keeping deep gains for themselves at the public's expense.
However, I drove far to trade in and drive back a truck that was priced appropriately, even though the market was going up on used vehicles.
The salesmen Peter, definitely took his position seriously as a liason for buyer and seller.
He was always available and communication was effective. He kept me informed as to the line behind me and how to ensure I held my place in line for the truck.
I would recommend
I don't usually give 5 stars, especially because dealers don't give real value for trade ins, instead keeping deep gains for themselves at the public's expense.
However, I drove far to trade in and drive back a truck that was priced appropriately, even though the market was going up on used vehicles.
The salesmen Peter, definitely took his position seriously as a liason for buyer and seller.
He was always available and communication was effective. He kept me informed as to the line behind me and how to ensure I held my place in line for the truck.
I would recommend
Fausto V.
Sep 06, 2020
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Patrick W.
Feb 12, 2020
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Would avoid this dealership at all costs. The most unprofessional Ford dealership in the Permian. From Larry in parts who doesn't want to go his job to the girl Casey in the service department who is the most unprofessional, rudest, vile thing that has slithered out of the service department. I would push my truck to Sewell ford before I drove it back to Rogers ford. Most unprofessional experience I've had to date in Midland/Odessa.
P.s. I know a mechanic that works there. Watch your invoice, they like to throw an extra hour than quoted because they wouldn't think you'd argue
P.s. I know a mechanic that works there. Watch your invoice, they like to throw an extra hour than quoted because they wouldn't think you'd argue
Donna C.
Feb 06, 2020
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Brandon C.
Oct 03, 2019
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I dealt with Mike Johnston in used sales, and I must say this was by far the best car buying experience I've had ever.
Sales and finance worked around my hectic schedule, got a great deal and interest rate.
Highly recommend and will refer anyone I know to Rogers Ford and Mike. Other dealerships in this area should take lessons. I've been looking for a truck for 2 weeks and was seriously disgusted with sales and management of other dealerships. I cannot day enough about how pleased I am.
Sales and finance worked around my hectic schedule, got a great deal and interest rate.
Highly recommend and will refer anyone I know to Rogers Ford and Mike. Other dealerships in this area should take lessons. I've been looking for a truck for 2 weeks and was seriously disgusted with sales and management of other dealerships. I cannot day enough about how pleased I am.
Caleb M.
Jun 15, 2019
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Gary B.
Sep 18, 2018
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I just had the worst experience with a automotive dealer's service department. Rogers Ford's service department is absolutely terrible. My 2017 F-150's (less than 1 yr. old) battery went dead early Thursday morning (09/13). I took the truck to Rogers. I was given no time expectation but was told there was a recall and they would work on it as well. I explained the my keys would not unlock the glove box & center console. The service manager tried to tell me that the key was an aftermarket. It was provided to me by the dealer who sold me the truck. I called late in the afternoon
Max G.
Oct 02, 2014
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I had a vehicle into their service department for repairs. On Monday I was told it would take three days for the repair to be complete. That Friday I called for an update and was told is was being worked on right then. I let them know I would be picking it up the next Thursday.
The Wednesday before pickup I called to confirm and was told that they could not verify that the work had been completed, and they could not contact the mechanic for verification. They would ask him the next morning.
I had one day off to pick up the vehicle after working 14 days straight, but I showed up to find out
The Wednesday before pickup I called to confirm and was told that they could not verify that the work had been completed, and they could not contact the mechanic for verification. They would ask him the next morning.
I had one day off to pick up the vehicle after working 14 days straight, but I showed up to find out
