Strategic Signage

Strategic Sourcing was formed in 2004 as a unique service provider of brand related activities such as sign design, strategic planning for re-imaging initiatives and implementation of a program or individual project.

We partner with clients in development of a program or specific project, assist in the concepts to meet their goals, work together in developing the scope, schedule and cost of the program and support the implementation of the program.Robert L. Keyser, President of Strategic Sourcing, is a 31-year veteran of branding and real estate management inside what is known today as Verizon Communications.

As a business owner, one of the primary goals of your signage is to create "Brand Recognition" in the community or nationwide. In today's society with corporate expansion or mergers & acquisitions, logos may change and sign conversions will occur. This is where we come in-we show our clients that with strategic planning the expansion or conversion can be executed with ease.

Whether you're just starting a business or expanding to additional locations, it is essential to retain your brand integrity. In the event your company is rebranding or adding new facilities, and outsourcing is needed, we provide a program to meet those needs. Strategic Sourcing specializes in this field.

With communication being the key to any successful relationship, we begin by partnering with our client to define the scope of work to be performed based on the number of facilities, geographic dispersion and schedule. As part of the consultation phase, we can provide ideas and concepts, and communicate these ideas to both the client and/or architect.

After the initial consultation, the site survey and analysis phase will commence. Signage surveying allows us to determine where the signs or graphics can be located. Our survey and analysis provides photographs, building dimensions and reports with pertinent information regarding each specific location.