DesignWorks Group
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DesignWorks Group
At DesignWorks Group, our gang of forward-thinkers uses a customer-centric methodology and today's most radical technology to harvest cyber space and deliver qualified leads to the palm of your hand. If you're looking to transform your marketing into a goal-oriented, growth-driven weapon, you've found the right crew.

DesignWorks Group was born in 1982 as a full-service advertising agency. Growing up, we focused primarily on brand development, creative, broadcast production and strategic media buying. Traditional marketing was our thing, and we rocked it for 38 years. Consumer behavior has changed drastically since those days.
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Making a business grow takes planning, talent, energy and hard work. We know, because for 37 years DesignWorks Group has helped hundreds of companies grow their businesses. Since 1982, we have developed innovative marketing strategies for our clients and then transformed those strategies into vivid, memorable messages, which targeted specific audiences and were delivered using the most efficient media mix available.
Deny it all you want, but like it or not, the world is moving away from traditional, outbound marketing - cold calling, direct mail, print, radio, TV and trade show advertising - and toward inbound marketing techniques. Inbound Marketing tactics focus your marketing dollars on people who are actually looking for your products and services, as opposed to using interruptive methods to coerce people into buying.
Content marketing is: marketing your business products and services using content your customers find valuable. This isn't anything new, really. Businesses have been using content like brochures, newsletters and flyers to market their businesses for years. But now, these things live online. So what makes valuable content?
We all want to grow and reach new people, but how? Most people start with the platform or method before even defining what they are trying to accomplish. Your goals should determine how and where you market, so how do you set good quality marketing goals? Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts.
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