Confused about the difference between marketing and advertising? You're certainly not alone. In today's ever-changing digital world marketing and advertising have distinct, yet related roles. Regardless of how buttoned up your company's communication strategy is and how clearly your vision, mission and values have all been defined, there are still some dangerous phrases that occur in a team setting.
The Predictive Index just released their annual CEO Benchmarking Report for 2021. The report surveyed 160 business leaders in the U.S. to find out what their top concerns and priorities are as we continue to emerge from the pandemic.
The Predictive Index just released their annual CEO Benchmarking Report for 2021. The report surveyed 160 business leaders in the U.S. to find out what their top concerns and priorities are as we continue to emerge from the pandemic.
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Jay Mattern, Villing+Company CEO and former CEO of The Peoplelink Group, spent 32 years in the staffing industry. Under his leadership, Peoplelink had a compound annual growth rate of nearly 12 percent and became the 35th largest staffing firm in the United States. Part of that success came as a result of a well-developed marketing strategy followed by solid execution.
Jeff always enjoys a good pairing - specifically the perfect headline with the perfect visual. Jeff has nearly 25 years of advertising and marketing experience. He is a graduate of Ball State University earning a Bachelor of Fine Arts degree. Jeff also attended Brainco - The Minneapolis School of Advertising.
Experience is the ultimate teacher, in marketing as well as in life. Diane's agency and corporate experience is perfectly suited for helping formulate effective marketing strategies for Villing & Company's clients particularly in healthcare and professional and financial services.
Prior to joining the agency, Diane held senior marketing leadership positions for Saint Joseph Health System, Columbia College Chicago, Northwestern University School of Law, Jones Lang LaSalle (commercial real estate services) and others.In each of these roles, strategic marketing communications and brand management were at the forefront of Diane's responsibilities.
Prior to joining the agency, Diane held senior marketing leadership positions for Saint Joseph Health System, Columbia College Chicago, Northwestern University School of Law, Jones Lang LaSalle (commercial real estate services) and others.In each of these roles, strategic marketing communications and brand management were at the forefront of Diane's responsibilities.
Peggy has been greeting visitors at the agency for over 15 years and is usually the first voice you hear when you call. For many, Peggy is truly the face of the agency. In addition to assisting in the accounting department, she is always there to lend an ear or repair anything around the office. Peggy especially enjoys spending time with her nine grandkids but also likes to work around her house - decorating and working in her yard.
Lori enjoys collaborating with clients to determine their key marketing needs and opportunities. Having spent time on both sides of the agency/client relationship, Lori brings a great understanding of client needs as well as a broad range of experience in B2B, financial and healthcare marketing.
A graduate of Indiana University South Bend with a B.S. in Marketing, Advertising and Management, Lori strives to truly understand the marketing challenges of each client and partner with them to meet these challenges and achieve results.With an attention to detail, Lori also brings valuable project managements skills to the table.
A graduate of Indiana University South Bend with a B.S. in Marketing, Advertising and Management, Lori strives to truly understand the marketing challenges of each client and partner with them to meet these challenges and achieve results.With an attention to detail, Lori also brings valuable project managements skills to the table.
