Bruce has had a career-long passion for working with teams to build successful business magazines, trade shows and associated web sites. Bruce has 30 years of business-to-business and business-to-consumer experience in development, management, marketing and direct sales for publications, trade shows, conferences and web sites.
Strong skills in communications, surveys, market assessments, product positioning, new launches, acquisitions, and leading teams to exceed the expectations of the customer. Among his accomplishments, he has led several teams in the successful launch of new business magazines and trade shows and has esablished a reputation for increasing magazine performance and profitability.
Strong skills in communications, surveys, market assessments, product positioning, new launches, acquisitions, and leading teams to exceed the expectations of the customer. Among his accomplishments, he has led several teams in the successful launch of new business magazines and trade shows and has esablished a reputation for increasing magazine performance and profitability.
Services
The U.S. Department of Commerce privatized its U.S. Pavilion at SMM, the world's largest commercial shipbuilding fair in Hamburg in 1998. After undergoing a through search, McNabb Marketing Resources was selected for this key maritime fair. McNabb has now successfully organized the U.S. Pavilion five times running, and its performance has always been professional and beneficial to our client base of U.S. companies.
In today's environment, publishing must make effective use of three critical media-print, web and digital. McNabb Marketing Resources uses all three media to leverage content and advertising for its clients and advertisers. For an association client, we first learn about the association and its goals, membership, and member needs.
In today's environment, communications and marketing must make effective use of three critical media-print, web, and digital. McNabb Marketing Resources uses all three media to leverage content and marketing for its clients. We first learn about a company's short-term and long-term goals. Based on identified needs, we propose a strategy that is cost-effective and market-effective.
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