BailComm is the leading provider of e-marketing & social marketing solutions in the home industries. The home furnishings customer faces a painful reality. There is limited useful product and home decorating information available to her under one roof. BailComm helps cure this pain by offering compelling information by way of e-marketing, social media marketing, traditional print channels or via live store seminars.
Founded in 1992 by Michael Bailenson, BailComm has built its business knowing that home furnishings retailers want to add value to the customers purchase. BailComm's customized content drives a very focused and personalized form of direct marketing and adds excitement and passion to the home furnishings purchase.
Founded in 1992 by Michael Bailenson, BailComm has built its business knowing that home furnishings retailers want to add value to the customers purchase. BailComm's customized content drives a very focused and personalized form of direct marketing and adds excitement and passion to the home furnishings purchase.
Services
You can use social media to drive your email opt-in list. If you have a Facebook presence, for example, provide visitors to your page the opportunity to both "Like" your page and register to be a part of your email marketing database. On Twitter, promote your list by teasing your pending campaign and adding a link to your email sign-up form.
In today's marketplace, customers want advice and insight on what your store or product can offer. What they don't want is a sales pitch. To get and keep customers' attention, marketing and sales teams need to reassess their strategy and go for a softer sell. They need to offer value-added content, not just pricing and product specs.
Email marketing is the most powerful and effective marketing tool available to businesses today. Email is more measurable, more flexible, and more affordable than any marketing tool that has come before it: ever! You can turn your customers into loyal customers. By staying in touch with them you make sure they remember you when they are in need of the products or services you provide.
The database of the attendees provides valuable information about customers' wants, buying habits, product desires, and other important leads. BailComm may create and implement a research program, under the retailer's direction, designed to gather lifestyle information from seminar guests that potentially lead to additional sales.
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