Our story is a treasury of the many valued customers we have provided services for over the past 25 years. Each interaction is a story. Whether the simple changing of a watch battery, the sale of an engagement ring, or the custom design of a pendant for a 50th anniversary, we value all our customers and their willingness to trust us with their jewelry needs.
Services
Heartland Jewelry was founded in 1995, by Dan & Jeri Willis- owners. Throughout the years we have maintained that our customers are more valuable than our merchandise, and we strive to serve each of you with integrity. The cornerstone of our business is Customer Service. We look forward to showing you the small town difference next time you're looking for custom designed jewelry or jewelry repair.
At Heartland Jewelry, we know your jewelry represents love, achievements, and precious memories. For that reason, we treat every repair with the utmost care, making sure that we respect both the piece and the sentiment. Because of this, your items are photographed when we receive them and documented in our computer system, so that we can easily track each item's progress.
Every diamond is unique, and the product of the wondrous intersection of time, location, and change. The unique and individual qualities of each diamond create its value and desirability. A karat is a measure of purity, when referring to gold.
You may have seen different types of jewelry referred to as 14-karat gold or 18-karat gold, but are wondering what that means, especially in relation to jewelry, and what is the highest karat gold that exists?The difference between Fashion Jewelry and Fine Jewelry is quite simple: it all comes down to the materials that the jewelry is made of.
You may have seen different types of jewelry referred to as 14-karat gold or 18-karat gold, but are wondering what that means, especially in relation to jewelry, and what is the highest karat gold that exists?The difference between Fashion Jewelry and Fine Jewelry is quite simple: it all comes down to the materials that the jewelry is made of.
The asscher cut was first introduced in 1902, by Joseph Asscher, in Holland. This cut of diamond is a "step cut, " similar to the emerald cut; however, asscher cut diamonds are cut in a perfect square with cropped corners. A true asscher cut diamond often looks like an octagon. This is a classic diamond cut that has been around since the early 1800s.
Every diamond is unique, and the product of the wondrous intersection of time, location, and change. The unique and individual qualities of each diamond create its value and desirability. To better understand what jewelers, and diamond experts, are endeavoring to communicate, when a customer is diamond shopping, it is important to understand the "4C's" of diamonds.
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