Lets Be Direct
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Lets Be Direct
Let's Be Direct LLC uses customer relationship management to handle all of your company's relationships with customers and potential clients. We help companies stay connected to customers, streamline processes and improve profitability. Many businesses feel that their marketing and communications efforts end at the cash register.

Nothing could be further from the truth. In actuality, the sale is the beginning of an opportunity to create an enduring and profitable relationship with your customer. Let's Be Direct LLC will recommend appropriate products and promotions relevant to your business and send them to clients at the right time.
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I started Let's Be Direct LLC for two distinct reasons. The first is that I saw how poorly small businesses were being treated by larger firms. Even though their budgets are smaller, these organizations deserve to have their voice heard just as much as those with seemingly-unlimited funds.

Secondly, I was tired of seeing businesses waste their money on ineffective mass media advertising and marketing programs which do not produce measurable results.The targeted direct marketing programs that we plan provide low-cost, high-impact results, says Shapiro. Suburban Philadelphia native Ilyse Shapiro is the founder of Let's Be Direct LLC.
Do you spend more money diverting resources to attract indifferent (aka, new) customers than enhancing relationships with brand-loyal customers? The goal of a customer loyalty program is to cultivate (know, serve, indulge) a long-term relationship with existing customers, rather than make an immediate sale.
No matter how successful you are at recognizing and retaining current customers, growing organizations must continuously generate leads and attract new business. Once your business's current and best customers have been identified, we can purchase direct mail and e-mail lists of consumers with similar characteristics.
E-mail marketing allows you to electronically distribute information to a wide range of existing or potential customers at a reasonable cost. Unlike other media, e-mail allows you to easily track an exact return on investment and provides an almost instantaneous delivery time.

Yet despite its ease and ubiquity, e-mail marketing is fraught with challenges -- from the need to get the prospect's attention before they hit the delete button to alienating your audience with messages that are not appropriate in terms of content, offer, personalization or frequency.Let's Be Direct LLC understands these challenges and consistently creates hard-hitting e-mails that look good, read well and provide results.
71% of US consumers respond to direct mail based on their need for the product and perceived value of the offer. Let's Be Direct LLC is known for creating direct mail campaigns that differentiate you from the competition and make you stand out in a crowded mailbox.

Whether it's a business-to-business or consumer campaign, static (all recipients in the segment receive the same mailing) or variable data (each recipient gets a mail piece that is specific to his/her needs), we will develop a campaign that is creative, relevant, properly timed and to the right audience.Targeting - The most important aspect of direct mail is its ability to precisely target previous customers and new prospects.
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