Jeffrey M Serff PC
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Jeffrey M Serff PC
Our goal is to provide our patients with state-of-the art, quality orthodontic treatment in a relaxed and friendly atmosphere. We believe every person's smile is unique and our goal is to enhance whatever features make your smile special. Smile's change lives. Our family of patients know we work hard to make exceptional smiles.

If we haven't had the privilege of meeting you yet, you can schedule a complimentary consultation at your convenience. We appreciate the opportunity to be considered for your orthodontic care and look forward to welcoming you and your family to our office. The Serff Orthodontic Team, led by Dr. Jeff Serff has been serving the Columbus area for almost two decades.
Services
We offer a wide selection of braces to meet the individual needs and desires of each of our patients. From traditional metal braces, clear ceramic braces to clear aligners that can be worn to improve mild cases of misaligned teeth, we are confident we can help you achieve and maintain the beautiful, healthy smile you've always dreamed about!
Initially, the braces feel like they "stick out." This is normal. As you become accustomed to your braces and tooth alignment improves, this sensation will cease. Although the brackets have been rounded and smoothed, until the cheek tissues have "toughened, " you may find it helpful to use a salt rinse (dissolve a teaspoon of salt in 8 ounces of warm water and rinse your mouth vigorously 2 to 3 times a day).
Since every patient is unique and tooth development varies from one individual to another, there is not a specific age that is best to begin orthodontic treatment. However, when treatment is necessary, the timing is extremely important and greatly affects the results. The bite of the back teeth is established around age 7, when the first molars erupt.
Invisalign straightens your teeth without wires and brackets, using a series of clear, customized, removable appliances called aligners. It's virtually undetectable, which means hardly anyone will know that you're straightening your teeth. The Invisalign System combines advanced 3-D computer graphics technology with 100-year-old science of orthodontics.
Reviews (8)
Rory Law
Rory Law
Nov 30, 2020
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This is a great place but the last two time they have messed up something....but fixed other than that I love the staff and dr.serff to....so many of my friends come here...and they love it to
Sabrina Kassam
Sabrina Kassam
Aug 17, 2019
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The staff are friendly and the facility is clean. Dr. Serff is affordable compared to other Orthodontist. He only does what is necessary. It is evident he is not a money hungry Orthodontist. We always have an enjoyable experience!
Aleatha Collins
Aleatha Collins
Nov 21, 2018
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Both of my sons started treatment here. 1 completed and the other couldn’t due to moving. But we were extremely pleased with the results, the facility, the staff, and Dr. Serff. This is the best Orthodontist we encountered this far. Very professional and detailed. Thank you.
Nibras C.
Nibras C.
Nov 13, 2018
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Dr. Serff and his staff are friendly, organized and easy to work with. Dr. Serff worked on our 8-9-year-old son’s teeth from 0ctober 2017 to July 2018. He used braces to make space for our son’s adult teeth. We moved in July and have switched our son to a new orthodonrist. We are extrenely pleased with the work Dr. Serff did on our son’s teeth. Dr. Serff and his staff made getting braces on our son a wonderful experience.
Shannon STarr
Shannon STarr
Jun 17, 2017
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Three of my five kids have had orthodontic work from Dr. Serff. Great guy and sweet staff...we often get there early and the kids walk in and quickly take care of business. There is rarely a wait. Staff is patient, even with all my "mom-moments" and forgotten appointments. :-) The results of his work are evident in my kids' smiles.
Marc Cox
Marc Cox
Sep 19, 2016
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Dr. Serff creates a great relationship between himself and his patients. Always friendly, open and straightforward. Kids look forward to coming here. Thanks!
Elizabeth Naranjo Hayes
Elizabeth Naranjo Hayes
Jan 06, 2016
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PHENOMENAL, HANDS DOWN!! MY KIDS HAVE PERFECT TEETH AND HE MADE SURE OF IT!! This is where you WANT a perfectionist as your orthodontist! Great staff, too!! Highly recommend!
Haley Hynes
Haley Hynes
Oct 04, 2015
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Great Orthodontist. Comfortable setting. Has a TV and game room for kids to play in. Nice staff.