Reliable Insurance Agency
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Reliable Insurance Agency
Reliable Insurance Agency represents numerous financially sound insurance companies. Not only do we represent the best, but we provide superior service to Duluth, Superior and the surrounding areas. Reliable Insurance Agency is a Trusted Choice agency that will design a personal or commercial insurance program to fit your unique needs.

Our professionally trained insurance agents provide superior service while protecting life's assets. The stress and uneasy feeling during an accident or problem will no longer exist. When you rely on us, you can rest assured, "We're True To Our Name." After living through a fire in his own house, Dave shares the lessons he learned during his experience.
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Established in 1974, Reliable Insurance Agency has a history of adhering to the highest professional standards of integrity, with fair and ethical dealings in our clients' interactions. As Trusted Choice advisors, clients can rely on us to assist them in all aspects of their financial lives.

Reliable Insurance Agency is committed to building and sustaining long-standing, value-added relationships in the Duluth / Superior area and surrounding communities.Several clients have been with us since 1974 and some are spanning the 2nd generation. Reliable Insurance Agency added two offices to accompany our main office in Cloquet.
Although this is great news, even more exciting was the key speaker of the seminar - Daymond John from ABC's 'Shark Tank'. Daymond helped present the award to our own Steve, Ted and Val (pictured right) and even posed for a photo (top left). Insurance Journal titles Reliable the "Best Agency to Work For" in the Midwest region in 2013.
Trusted Choice agencies are dedicated to you and are committed to treating you as a person, not a policy. All Trusted Choice agencies agree to adhere to a Pledge of Performance, designed to assure quality service that enables them to offer you competitive pricing, a broad choice of products and valuable advocacy.
Two out of three bicycle injuries involve children and some of these accidents result in death. Wearing a helmet and having a properly maintained bike can greatly reduce your child's risk of injury. Learn more about how to keep your child riding safely. A useful tool that will help you find out how much life insurance is best for you, and to help you plan for the future.
New to our site? No problem, here's an archive of our News articles with helpful tips and information we think you can use! Now, you're pretty savvy about insurance. You've read your policy and ask great questions of your insurance agent each year at your annual review! Unfortunately, the rental car insurance options you have in front of you have nothing in common with your personal auto insurance policy.
Reviews (12)
Michelle Lane
Michelle Lane
Dec 15, 2021
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I ALWAYS get an immediate response from the agents here. I've even had them text me a current picture of my insurance policy when my other one blew away in the wind while waiting for my daughter to take her driver's test! Talk about a life saver; super great agency. You will NOT be disappointed choosing them for your insurance needs.
Mike O'Brien
Mike O'Brien
Dec 14, 2021
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Positive: Professionalism, Responsiveness, Value
Very friendly service. They worked hard to make sure we had good coverage at competitive rates.
Emily Bergstedt
Emily Bergstedt
Nov 16, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
I’ve had a great experience with Reliable for my auto and renter’s insurance! Everyone has been very professional, helpful, and personable. I feel well taken care of at this insurance agency.
Robin Sander
Robin Sander
Nov 14, 2021
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Every time I have a question I get a quick response back. Always very helpful and when my auto insurance policy came up for renewal this November I was contacted in October stating that my policy was going to double for such and such reason and they found me almost the same policy with another company for the price I was paying before. My teenager has changed cars about 6 times since he’s had his license and they have added and removed cars no problem without any issues.
Cindy Markkula
Cindy Markkula
Nov 06, 2021
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I would highly recommend the Reliable Insurance Agency. I deal with the branch in Hermantown and they go out of their way to give friendly service. I recently saved money on my Homeowners Policy due to them being aware of discounts I did not know about from my insurance company. I am not a forgotten customer they go above and beyond to give you the best high-quality service. Thank you Reliable for living up to your name!! I am one Happy Customer!
Amanda Cunningham
Amanda Cunningham
Nov 03, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
We have been working with Reliable Agency for our small business needs for several years. The team there is incredibly fast to respond to any needs and our many questions. It feels great to know there are wonderful, knowledgeable people who are there when you need them and looking out for you and your business.
Teresa Clement
Teresa Clement
Oct 29, 2021
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Reliable Insurance Agency has been a great company, they always make sure I have the best rates I can get. They let me know if they find better prices and they let me know if I should change the type of coverage based on changing situations. I like that I don't have to try and figure it out by myself every year and I don't have to put much thought into my insurance because Reliable Insurance Agency has it all taken care of. Thank you Reliable for making my life that much easier and giving me a no stress way of knowing I'm covered. 😊
Tracey Hartung
Tracey Hartung
Oct 23, 2021
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Amazing local agents that go to work for you from day one! We are thrilled to have Jolene Lust as our agent. She is responsive and accessible. Their name says it all - RELIABLE!
Kerry Kolodge
Kerry Kolodge
Oct 04, 2021
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I have had insurance through the Reliable Agency for many years.
I value them as a hometown business with decades of experience in all areas of insurance coverage.
I like the personal service I get when I talk to an agent from Reliable.
The regular review of my policies for best coverage and value shows the commitment Reliable has to its customers.
Because Reliable has so many companies to choose from, there is a good chance you will find a policy that is a better fit and less expensive than your current policy.
I am very satisfied with the Reliable Agency.
Betsy Bond
Betsy Bond
Aug 31, 2021
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I have been with Reliable for years. Any time I change vehicles or need advice on insurance they are always ready to help me out. I just give them a call and they take care of things.
Thank you for being so knowledgeable and reliable!
Dean Packingham
Dean Packingham
Apr 25, 2019
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I never thought it’d be possible to LOVE an insurance agency. For our business insurance, Reliable has been nothing short of amazing. We work with Kristen and Micki in Hermantown and they are incredible. Do NOT hesitate to work with them.
Carol Hongisto
Carol Hongisto
Jun 24, 2017
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Starr Marshall is fantastic. She has been extremely helpful trying to remedy a problem I am having. I will recommend Starr to all my friends. Best agent ever!