QDI Strategies helps you enter new markets, discover profitable channels and develop growth strategies. Learn how QDI Strategies can help you bring new products to markets better, faster and with measurable results. Reduce costs, increase average prices and increase profits - all by segmenting your customers and providing better value.
Increase your return on investment by understanding which channels deliver the value you need to succeed in the market. Maximize value from your research efforts by asking the right questions and integrating the findings into your decision-making processes. At QDI, we think of ourselves a little like Sherlock Holmes, except we are go-to-market detectives who help companies accelerate the adoption of new products.
Increase your return on investment by understanding which channels deliver the value you need to succeed in the market. Maximize value from your research efforts by asking the right questions and integrating the findings into your decision-making processes. At QDI, we think of ourselves a little like Sherlock Holmes, except we are go-to-market detectives who help companies accelerate the adoption of new products.
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New products are a key to remaining a force in the marketplace. Will your new product launch and market entry strategy deliver the sales you need to make your new product a winner? Our experience reveals inadequate segmentation strategy is frequently an obstacle to growth. Segmentation has big pay-offs when used in strategy development, product and market planning and sales targeting.
Great technologies and great ideas do not automatically become great new products. Just because engineers think they have a great product, or because sales has an excited customer, does not guarantee you will have a successful new product. Your go-to-market strategy has to answer four key questions that will lead to a successful, profitable product.
Segmentation is one of the most powerful tools in the marketer's toolkit. QDI's proven market segmentation strategies match customers, value propositions, and marketing - reducing costs, increasing average prices, and increasing profits. If you clearly understand the needs of a customer group you can focus your efforts to "meet those needs" more effectively and at a lower cost than the alternatives.
That the customer is assured of getting the post-sales support he needs when he needs this. Successful organizations master the skills in each of these critical channel competencies. Channel strategy / design implies that you specifically know what types of channels can deliver the market segments / customers you are targeting.
QDI Strategies' research services help you ask the right questions and integrate the findings into your decision-making processes. The result is maximum value from your research efforts and maximum market research impact on the decisions made within your organization. QDI's core competency is the ability to "capture and translate market understanding into strategy and implementation decisions."
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