Marah's Elegant Bridal
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Marah's Elegant Bridal is an award winning wedding dress boutique nestled in quaint downtown Mount Horeb, Wisconsin, located just outside of Madison. We are a short drive from Janesville, Wisconsin, Rockford, Illinois, and Dubuque, Iowa, and only 90 minutes from Milwaukee, Wisconsin. You will feel right at home in our darling bridal shop, filled with whimsy and feminine charm.

You will love our soft pink, fluffy rugs and cozy sofas adorned with pretty feather pillows. We have created the perfect ambiance for you to say "yes to the dress"! Our collection of hand selected wedding dresses are elegant, exclusive to our area, and have a realistic price tag. We are excited to offer the exclusive Every Body Every Bride plus size wedding dress collection by Essense of Australia.
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When you walk into our boutique we want you to instantly breathe a sigh of relief and think, "I've found my place, my wedding dress is here." You will feel right at home in our darling bridal shop, filled with whimsy and feminine charm. You will love our soft pink, fluffy rugs and cozy sofas adorned with pretty feather pillows.
Marah's Elegant Bridal is a quaint bridal boutique with a curated collection of wedding dresses that we hand select for our brides. Our wedding dresses are elegant, exclusive to our area, and have a realistic price tag.

We have a little bit of everything in our boutique; wedding dresses in crepe for the classic bride wanting to make a statement, beaded lace wedding dresses for our brides wanting a vintage wedding dress look, and layered textured ball gown wedding dresses for our trendsetting brides.We know the fit and look of our collection of wedding dresses and we are easily able to make suggestions and offer honest opinions and advice for our brides.
Veils have the ability to transform you from a beautiful girl in a wedding gown to a beautiful bride! Our designers create veils & hairpieces that are not "just a piece of tulle". Marah's has simple bubble veils, veils adorned with lace & swarovski & frilly feathery fasinators. Our veils are beautifully designed and crafted pieces that complete your look and often are the finishing touch that puts a tear in your eye.
An open mind, 1-4 of your favorite people whose opinion matters to you, & excitement of course! If you have undergarments you feel comfortable in please bring them along. We do have strapless bras & Spanx. Keep in mind that a majority of our gowns have a built in bra, so please do not feel like you have to go out shopping the night before your appointment for that dreaded strapless bra.
We can't wait to celebrate you & share in your "Yes" moment. Enjoy 90 minutes in our charming boutique working with your personal bridal stylist to create your wedding day look! During this appointment you will put on your wedding dress & be styled with accessories by one of our expert bridal stylists.
Reviews (9)
Nicole Martin
Nicole Martin
Dec 27, 2021
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Myself and my entourage I brought with me had the best time at Marah’s! It was such a fun experience. The boutique is so cute and having the private appointment was great complete with mimosas and chocolates ☺️ Karley did an amazing job selecting dresses I had envisioned while also throwing a few curveballs in! The dresses are beautiful at Marah’s and I’m so happy to be a Marah’s bride!
Haley Rahmlow
Haley Rahmlow
Dec 05, 2021
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I cannot recommend Marah's Elegant Bridal enough!!! I spent a week and half going to 7 different bridal salons and Marah's had the best customer service!! I was feeling defeated after visiting so many shops and not finding "the one" but Karley and Sammy took the time to listen and better understand what I wanted - there wasn't a single dress that they selected that I felt didn't fit "me". Due to COVID, a short timeline to find a dress, and having family/friends that live hours away I ended up shopping alone at most of the shops I went to which felt isolating. Right away when I got to Marah's, Karley
Heidi Tschanz
Heidi Tschanz
Oct 26, 2021
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I had Samantha as my consultant yesterday. Samantha was so friendly and helpful, the selection of dresses was extensive for the style I was going for, and I genuinely enjoyed my time in the shop. I would highly recommend for any bride whether you have an idea for your style or if you need some help narrowing it down. Samantha and Marah do a great job asking the right questions and helping you feel confident and happy with what can be an overwhelming experience.
Mary Kate Van Wagner
Mary Kate Van Wagner
Oct 23, 2021
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Not only does Marah's have beautiful gowns and a cozy boutique, their staff make the bride feel seen, heard, and loved! They make a point of getting to know you and making you feel comfortable. I told Sammy just a few things that I liked and disliked, and she came back and immediately found me the perfect dress - literally the first one I tried on!
Cindy Foreman
Cindy Foreman
Sep 29, 2021
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I loved it! You book a 90 minute appointment and all the attention is on you and the bridal party. They really make you feel special, We all had champagne to celebrate finding the perfect dress. The bride got a gift to take home. This is definitely the place for finding your dress😊
Shannon W.
Shannon W.
Jul 21, 2021
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AMAZING-I can't speak highly enough of Marah's!!! I knew I wanted to start my dress search at Marah's because I was looking for that personal, boutique feel where I wouldn't get overwhelmed. From the moment myself and my guests arrived at Marah's it was a magical experience! The shop is so elegant and beautiful! I was lucky enough to have Marah herself as my stylist, and she made me feel so welcome and comfortable being there. The special touches and thoughtful gestures made this the best experience it could have been! Marah was so receptive and patient every time I commented on a specific detail
Bridget & Austin Gallagher
Bridget & Austin Gallagher
Jul 17, 2021
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Karley is AWESOME! Though I didn't buy my dress here I will always remember Marah's for the excellent customer service, such cute decor, and a good selection of plus sized dresses. Definitely recommend!
Riley Trimmer
Riley Trimmer
Jun 25, 2021
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I had the absolute best experience at Marah's! Leading up the appointment the girls at Marah's reached out a couple times to get to know me and prepare for my appointment. The feeling of the boutique is like no other. It is charming, welcoming, and made me feel so comfortable. Karley was so great to work with and knew exactly what I was looking for. The first dress she put me in was the one I said 'Yes' to! I couldn't have asked for a better experience, and I'm so happy I found my dress at Marah's!
Danita Ziegler
Danita Ziegler
Mar 17, 2021
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Went to multiple bridal stores, by far best experience. store is decorated beautifully and laid out perfectly. I loved how you didn’t have to change in front of the people you brought yet even if the store was busy you had a super cute area to show them. Karley was great, super helpful, patient, not to pushy at all. They had high quality dresses with a good selection for all sizes . They do cute things to make it a special and fun experience, highly recommend!