Savvy Senior Marketing provides quality lead generation systems to home care companies to achieve sustained bottom-line growth. Like any business, you need to develop a system to find your clients and then retain them. You always have to keep pitching. Every business - even the good ones - lose 15% or more clients each year.
What are the advantages of hiring an agency that specializes in professional senior services? A specialized marketing agency that displays expertise in one area is often a better choice over a large marketing agency that tries to be all things to all people. In marketing and sales, you have to know your product and your prospects.
What are the advantages of hiring an agency that specializes in professional senior services? A specialized marketing agency that displays expertise in one area is often a better choice over a large marketing agency that tries to be all things to all people. In marketing and sales, you have to know your product and your prospects.
Services
That experience was a rude awakening, and it showed me how important it was to make quality home care services known and available to others. At about the same time, I was looking to expand my marketing services from Catholic nonprofits to another venture. The idea of marketing for human services seemed a good combination of my promotion expertise and interest in ministering to others.
Ask any service-based business how they get new clients, and they will say "word of mouth." But when you really talk to them, nearly all of them will admit that this kind of marketing isn't enough. That's why so many businesses rely on lead generation - bringing in new prospective clients. The quickest way to do that is with paid advertising.
A steady stream of helpful emails is an essential part of your home care marketing mix. You can achieve an open rate of 25% or more if your message is helpful and even entertaining at times. This bolsters your brand before current clients as well as prospects. Our Email Marketing System helps both 1) Retain current clients, 2) Nurture and educate new prospects.
To many people the term copywriting has a very broad meaning: any kind of marketing writing. However, to those in the business, copywriting is content written for the purpose of selling an idea, product or service. Thus, copywriting clearly offers a call to action to move the reader to do a particular thing.
Kevin did a great job of writing an article about our church ministry and getting it published in our local newspaper. He listened and worked with me to print factual information. We employed Kevin Banet as a website designer, in website maintenance, and in vocation promotion. In each of these capacities, Kevin has always been professional, on-time, and available.
