The employees, and the hundreds of alumni of Frank Lynn & Associates, Inc. (FL&A) mourn the death and celebrate the life of our founder, Frank Lynn. Early in his career, Frank identified a special niche that created FL&A in 1973, recognizing that manufacturers needed help marketing their products through distributors and other third parties.
Through this focus, Frank successfully helped companies with some of the biggest marketing challenges they would ever face including assisting IBM with the launch of their first personal computer in 1981 and assisting AT&T following the break up of "Ma Bell." He also developed career-long relationships with clients such as Allen Bradley/Rockwell and privately held Spraying Systems.
Through this focus, Frank successfully helped companies with some of the biggest marketing challenges they would ever face including assisting IBM with the launch of their first personal computer in 1981 and assisting AT&T following the break up of "Ma Bell." He also developed career-long relationships with clients such as Allen Bradley/Rockwell and privately held Spraying Systems.
Services
In complex, competitive environments companies need to make informed channel decisions. To support our clients, Frank Lynn & Associates provides custom consulting services backed by targeted research with end customers, channel partners and marketplace influencers. To support our recommendations we help companies design customized channel programs and compensation structures.
Every company can use expert, objective advice to deal with their unique channel challenges. Frank Lynn & Associates undertakes custom consulting engagements to help clients develop winning channel strategies. A framework that defines the critical characteristics of a high performing channel strategy and serves as a tool to assess the strength of one.
Frank Lynn & Associates conducts detailed research on end customers, channels and competitors, as standalone projects and in support of its channel strategy consulting. We conduct research across a wide range of topics, but always focused on uncovering the "aha's" buried in the marketplace. Macro-economic environment - measurements of market size, growth rates, pricing trends, etc.
Frank Lynn & Associates collaborates with clients to design channel management processes that enable their teams to successfully implement and manage their channel strategies. Translate strategy into specific field activities with partners. These activities include territory analysis, partner recruiting, onboarding and ramp-up, performance management, etc.
Frank Lynn & Associates helps clients assess the economics at all levels of the market - manufacturer, channel and end customers. Frank Lynn & Associates works with clients to design detailed, formal channel structures including the requirements to be a partner and the benefits (discounts, rebates, programs) to partners that perform at various levels.
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