Tired of wasting impressions and ad spend on HCPs who don't fit precisely into your targeting bucket? Say no more. Start activating impactful healthcare campaigns with laser-focused HCP audiences that boost engagement and generate real-world results. Adfire Health's data ecosystem enables cross-device and cross-channel targeting.
We reach healthcare target audiences at the right time and in the right place with the power of programmatic. Engage HCPs at their practice site with geofencing and location-based targeting during moments of patient care. Gain credibility and higher engagement through ads that match the editorial flow of premium lifestyle sites on which they appear.
We reach healthcare target audiences at the right time and in the right place with the power of programmatic. Engage HCPs at their practice site with geofencing and location-based targeting during moments of patient care. Gain credibility and higher engagement through ads that match the editorial flow of premium lifestyle sites on which they appear.
Services
Adfire Health wants the potential of our customers' products and services to be realized. We know that the United States is arguably the most complex healthcare system in the world. We also know that there are so many good people that work tirelessly to improve healthcare by preventing illnesses, repairing injuries and curing diseases.
HCP data is the building block of programmatic advertising, which refers to the automated process of buying online media ads at scale. Our first-party HCP database, built over more than two decades, includes more than 8MM HCPs across hundreds of medical specialties and subspecialties. Tap into this data and unleash the true power of programmatic healthcare advertising.
Connected TV (CTV) and Over-the-Top (OTT) advertising is like a rocket booster you can strap to your healthcare campaigns and spark a performance boost like never before. Scale your campaigns and reach HCPs when they're at home streaming their favorite video content-and do it in a way with precise targeting and measurement capabilities.
Point-of-care advertising has gone digital. Tap into location-based technology to deliver ads to HCPs when they're within pre-defined locations, including offices, surgical centers, and hospitals. Tired of trying to figure out how to connect with HCPs when they're engaged and in the right mindset? Say no more.
Digital video, which reaches over 80% of the US population, gives you the opportunity to insert brand messages before, during, and after video content on streaming platforms (CTV and OTT) and premium websites. Given its stardom, it's taking the advertising world by storm. Between 2019 and 2022, video ad spending will increase by more than 75%.
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