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In the past, many Asian businesses did not realize the importance of nor did they place much reliance on advertising. They were focused on developing a business base rather than being concerned with expansion, since maintaining cash flow was paramount to their existence.

However, they came to realize that if they never grew larger then they were, they could not compete in the business world where competitive prices were synonymous with quantity and volume.A Telstar Entertainment Inc. foresaw the trend in Asian businesses to use advertising and employ professional marketing and media counseling.
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