Yaney Marketing is a solutions-based marketing and communications firm. Established in 1996 by Kevin Yaney as a marketing and graphic design service business, Yaney Marketing has grown to offer strategic marketing consultation, back office marketing operations, public relations, editorial and communications services, and a bevy of creative services.
All of this is built around a very simple concept: we listen to our customers and shape our marketing efforts around their needs. We strive to help our clients make an impact through their marketing efforts within their targeted industries. We meet with them to understand the intricacies of their business; the market they are working within, their customers, their competitive advantages and disadvantages.
All of this is built around a very simple concept: we listen to our customers and shape our marketing efforts around their needs. We strive to help our clients make an impact through their marketing efforts within their targeted industries. We meet with them to understand the intricacies of their business; the market they are working within, their customers, their competitive advantages and disadvantages.
Services
I am a baseball fan and I run a marketing and communications company. I see a lot of similarities between the two. The goal of baseball is to score runs. The goal of marketing is to lead your customer to a sale. When marketing is working right, it assists your sales staff much like a catcher's mitt helps a player catch a baseball.
I heard this phrase from a business owner recently: We have always done it this way! I have been involved in marketing for well over three decades and I have heard that phrase uttered in marketing meetings many times before. It is typically spoken by managers or C-level executives, but most commonly from business creators who have been at it for a while.
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